How to personalize your site based on the session's landing page
Creating personalized content based on blog posts users have read can be a powerful tool for driving engagement and building strong customer relationships. You can craft targeted messaging by leveraging data about readers’ interactions with your articles. This information has a lot to say about their interests.
By tracking the session's landing page (the first page the user saw on your website), you can tailor your website content to match the specific topics they used, creating a seamless experience that boosts engagement and conversions.
This article is a how-to guide to help you create personalized website experiences for users coming from paid search campaigns. Follow this step-by-step playbook to implement this strategy effectively.
Discover how this Brazilian agribusiness startup leveraged reading history user data to boost results.
How to create a personalized experience based on the session's landing page
Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them.
Start by heading to Experiences, click New, and choose a name for your experience. Now, we'll show you how to:
- Segment users based on the landing page URL
- Select the slot you want to personalize
- And define which content you’ll display to them
Audience
With Croct, you can use our Contextual Query Language (CQL) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users.
With Croct, you can use the session's landing page URL to infer their interest based on the first page they see. It is also possible to add two or more pages to the same audience using or, and, starts with, ends with, or matches.
Click on New audience and enter a CQL expression that matches the target audience, like this:
- session's landingPage matches “something”
- session's landingPage ends with “something”
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the newsletter form, hero section, and announcement bar. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen! ✨
What's next?
Personalizing your website based on paid search campaigns helps maintain consistent messaging, capture user attention, and increase conversions.
Use campaign tracking to tailor content and explore other personalization strategies, such as targeting organic search visitors. Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results.
Need more inspiration? Browse other playbooks and check some personalization ideas for e-commerce or SaaS.
Happy personalization!