How to personalize your site based on user reading history
Creating personalized content based on blog posts users have read can be a powerful tool for driving engagement and building strong customer relationships.
You can craft targeted messaging by leveraging data about readers’ interactions with your articles. This information has a lot to say about their interests.
In this playbook, we’ll provide you with a step-by-step on how to intuitively put that into practice by using our personalization platform — from segmentation to defining which content to display.
Discover how this Brazilian agribusiness startup leveraged reading history user data to boost results.
How to create a personalized experience
You can create a personalized experience in a few easy steps.
First, access your Workspace, then click Experiences and New. Now, we'll show you:
- How to create user segments
- How to select the website section where you want to deliver the personalized messaging
- And how to define the content you’ll display to users coming from a specific blog post.
Audience
With Croct, you can use our Contextual Query Language (CQL) to create segment criteria. This English-based language was tailored to meet the needs of modern digital experiences, with a strong emphasis on personalization, experimentation, and machine learning. It combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users to formulate queries. Read our documentation to learn more.
Click on New audience and enter a CQL expression that matches the target audience.
Here’s an example of segmentation criteria based on the blog post the user accessed when starting a session:
- session's landingPage matches ~/web-personalization/
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the newsletter form, hero section, and announcement bar. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
After creating an audience of users who read a specific article and defining both the slot you want to personalize and the content you want those users to view, everything is almost up and running!
You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen!
Wrapping up
Creating personalized communication on your website is a great strategy to grab the user’s attention, generating more engagement, and increasing conversions.
Here are some extra reads to help you tailor your messaging:
- How to personalize your site to match organic search intent
- How +A Educação increased lead generation for 20 blogs
- Organic search: a personalization guide to improve conversions
Sign up for a free account today and explore our platform to enhance your content delivery and improve your brand authority. Happy personalization!