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How To

Croct's logo, a bulls eye emoji representing the target ABM audience, and the title of the post.

Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

Image with green background containing Croct's logo, a money bag emoji and text that reads "Sales pitch: connecting market insights to your solution"

Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your initial problems. Keep reading to learn more.

Croct's logo, a location pin emoji, and the title of the post

IP location APIs help you retrieve localized information based on users' IP. In this post, you will learn how to use it and also explore a simpler alternative for personalization and geomarketing.

An image with a triangle representing ABM funnel stages.

Converting high-value accounts can be tough when your website shows everyone the same content. Read this blog post to learn how to use personalization to make the most of ABM campaigns.

Three different people, each with a different interest

Website personalization is now a buzzword. Gone are the days when a well-designed website and regular content were enough to engage visitors. Find out why you should leverage it to convert more.

Croct's mascot surrounded by flowcharts representing parts of a tracking plan.

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Croct mascot in front of a website wireframe and its main elements with green checkmarks.

Drive conversions on your landing page with this guide for following the best practices. After all, killer copies and design are just two of them. Read on to learn about many others.

A woman avatar surrounded by clothing icons, a wireframe of a webpage, and bag illustrations

E-commerce personalization is already known to bring great results, but it goes way beyond product recommendations. Read on to have great ideas and boost conversions.

Croct's crocodile mascot having an ideia about how to personalize a website in front of wireframe with webpage elements.

Planning for personalization is the first step in crafting a killer dynamic content strategy. Read this step-by-step guide and get inspiring ideas to boost conversions with tailored website messaging.

A imagem contendo um monitor de computador e diferentes wireframes são dispostos em camadas, representando diferentes versões da mesma página da web.

Landing pages are indispensable for generating conversions, but you may be managing them the wrong way. Read this article to find out how to make this process faster with dynamic content.

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