How to get more newsletter subscribers with personalization
Newsletters have become essential tools for publishers seeking to engage and retain readers. Personalizing newsletter subscription forms based on users’ recent reads and browsing behaviors can demonstrate that you understand their preferences.
By leveraging anonymous users’ data, you can create segments that correspond to their preferences and display targeted copy and images.
This article is a how-to guide to help you apply personalized content to newsletter subscription forms based on their interests. Follow this step-by-step playbook to implement this strategy effectively.
If you are a developer, you can use our template through our CLI instead of configuring this manually on the interface.
Our platform makes personalization a breeze for publishers looking to get more newsletter subscribers.
How to apply personalized content to a newsletter subscription form
Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them.
Start by heading to Experiences, click New, and choose a name for your experience. Now, we'll show you how to:
- Segment users based on specific interests
- Select the slot you want to personalize
- And define which content you’ll display to them
Audience
With Croct, you can use our Contextual Query Language (CQL) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users.
With Croct, you can segment users based on their interests and behavior. It is also possible to add two or more interests to the same audience using or, and, or contains.
Click on New audience and enter a CQL expression that matches the target audience, like this:
- user's interest contains “interest A”
- user's interest contains either [“interest A”, “interest B”]
- user's interest contains all of [“interest A”, “interest B”, “interest C”]
To use this strategy, you must track the user's interest first.
Slot and content
Slots are any personalizable elements of your application.
Since the goal is to increase newsletter subscribers, we recommend using the newsletter subscription form slot when implementing this strategy. This is where you can showcase your personalized offer that aligns with the readers' interests and encourages them to subscribe.
After selecting the newsletter subscription form section, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen! ✨
What's next?
Creating personalized communication on your website is a great strategy to capture the user’s attention, generate more engagement, and make navigation smoother and more intuitive.
Use the user's interests to tailor content and explore other personalization strategies, such as targeting organic search visitors. Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results.
Need more inspiration? Browse other playbooks and check some personalization ideas for e-commerce or SaaS.
Happy personalization!