Playbooks

Users often click ads but don’t convert right away. Later, they go to your website and struggle to find the same offer that caught their attention. But you can change that with personalization.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

Recognizing that each customer deserves relevant communication based on their buying journey stage is key to leveraging competitive advantages. Learn how to segment your customers and visitors.

Digital marketers often face the challenge of understanding users' interests since their first session. Read on to learn how to impact visitors with web personalization even before they sign up.

Effectively communicating free shipping offers can be quite challenging. In this playbook, we will explain how you can easily segment your audience and create free shipping rules using Croct.