Best headless CMS for AB testing.png

Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.

How to run AB tests on VTEX e-commerce stores.png

AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.

A guide to AB testing tools from no-code to developer-centric solutions.png

AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.

How a component CMS scales product UI experimentation.png

A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.

Why product UI experimentation is so hard.png

Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.

How to run AB tests in React applications.png

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.

Image with dark background containing Croct's logo, a graph emoji and text that reads "Why (and how) visual editors impact performance"

Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.

Image with purple background containing Croct's logo, a test tube emoji and text that reads "How do you talk your boss into AB testing?"

Did you ever have your boss push you back on AB testing? This article will give you all the arguments you need to show why this is a must for any data-driven marketing approach these days!

Image containing a circle representing the CRO cycle stages: analysis, ideation, implementation, testing, and checking results.

Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

Two wireframes representing different versions of the same website, one in purple, with the letter A on top, and one in green with the letter B on top.

AB testing the content on your website allows for data-driven decision-making and improves user experience. Ready to start taking advantage of it? Start now by reading our guide.

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