How to personalize your site to match organic search intent
Personalization in organic search is a powerful strategy for enhancing user engagement and satisfaction. Through effective audience segmentation and tailored communication, you can drive engagement, build lasting relationships, and ultimately achieve your business goals.
While you can’t have access to users’ search terms at an individual level, you are still able to assess what took them to find your brand by identifying which page they landed on. The next step is to leverage this data by using dynamic content to personalize their journey ahead.
Putting that into practice is easy with Croct, and we’ll teach you how to do it in a few easy steps in the next sections of this post.
Discover how our personalization platform helps you boost conversions by tracking organic traffic interests.
How to create your personalized experience
First, access your Workspace, then click Experiences and New.
Now, we'll show you how to segment users based on their session’s landing page, select the part of your site you want to personalize, and define the content you’ll display.
Audience
With Croct, you can use our Contextual Query Language (CQL) to create segment criteria. This English-based language was tailored to meet the needs of modern digital experiences, with a strong emphasis on personalization, experimentation, and machine learning. It combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users to formulate queries. Read our documentation to learn more.
To segment users, click on New audience and enter a CQL expression that matches the target audience.
Here's an example of a segment based on the session's landing page:
- session's landingPage matches "something"
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the hero section, product card, and subscription plan cards. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
After defining the audience, the slot you want to personalize, and the content, everything is almost up and running!
You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen!
That’s a wrap
Using personalization is key to cutting through the clutter and optimizing your organic search efforts. By segmenting your audience and tailoring content, you can build lasting relationships. We hope this guide has made it clear how easy our platform makes this process and helped you bring good outcomes to your business.
If you want to explore more personalization strategies, here’s some further reading for you to dive into:
- How to use website dynamic content based on user location
- How to optimize your Meta campaign ROI with personalization
- How to increase paid search conversions with personalization
If you still haven’t created your free account, sign up today and start revolutionizing your customers’ journeys. Happy personalization!