How to personalize your site to match organic search intent
You're investing tons of resources to create an effective content strategy and drive traffic to your website. What about using this data in a more strategic way to increase conversions and really get value out of it?
By identifying the landing pages visitors arrive on, you can tailor your site’s content dynamically to match their interests and improve engagement.
This article is a how-to guide to help you personalize your website based on organic search traffic. Follow this step-by-step playbook to implement this strategy effectively.
Discover how our personalization platform helps you boost conversions by tracking organic traffic interests.
How to create your personalized experience based on the landing page.
Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them.
Start by heading to Experiences, click New, and choose a name for your experience. Now, we'll show you how to:
- Segment users based on the session's landing page
- Select the slot you want to personalize
- And define which content you’ll display to users starting their journey through that page
Audience
With Croct, you can use our Contextual Query Language (CQL) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users.
With Croct, you can use the URL of the first page the user sees when they arrive at the website. It is also possible to catch multiple landing pages in the same audience using starts with, ends with, or matches.
Click on New audience and enter a CQL expression using the session's landing page, like this:
- session's landingPage starts with "something"
- session's landingPage ends with "something"
- session's landingPage matches "something"
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the hero section, product card, and subscription plan cards. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen! ✨
What's next?
Personalizing your website for organic search visitors helps you stand out and build stronger engagement. Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results.
Need more inspiration? Browse other playbooks, explore other personalization strategies, such as targeting visitors coming from paid campaigns, and check some personalization ideas for e-commerce or SaaS.
Happy personalization!