Conversion Rate Optimization (CRO)

Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

Google Optimize sunset presents an opportunity to unlock a whole new level of personalization. Say goodbye to generic user experiences and hello to a world of advanced segmentation possibilities.

Website personalization is now a buzzword. Gone are the days when a well-designed website and regular content were enough to engage visitors. Find out why you should leverage it to convert more.

Drive conversions on your landing page with this guide for following the best practices. After all, killer copies and design are just two of them. Read on to learn about many others.

Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.