27 posts about

Conversion Rate Optimization (CRO)

Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.

Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.

In this discussion, our founder Juliana Amorim illuminated the funds that can be wasted without testing, the importance of embedding personalization into the natural user experience, and much more.

Lead scoring with anonymous users (1) (1).png

Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

Customer vs Visitor (1).png

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

CRO teams' dependency on devs.png

Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

Tag manager.png

If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.

The search for conversions through sales funnel optimization (1).png

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

Average revenue per user (ARPU) vs. average ticket_ definition and comparison (1).png

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

The best Google Optimize alternative for personalization (1).png

Google Optimize sunset presents an opportunity to unlock a whole new level of personalization. Say goodbye to generic user experiences and hello to a world of advanced segmentation possibilities.

Let's grow together!

Learn practical tactics our customers use to grow by 20% or more.