Conversion Rate Optimization (CRO)

A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.

Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.

Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.

Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.

Sanity CMS is one of the most popular headless CMS among developers for static content websites. However, growth teams often require AB testing tools and personalization engines. Learn how to make this a reality.

Learn how to make a compelling case for personalization in your company. Show your boss the ROI potential, reduced CAC, and increased conversions that come from adopting a tailored customer experience strategy.

In recent news, Contentful announced its acquisition of Ninetailed, a personalization and AB testing tool. While this acquisition aims to fill gaps in the platform, one could question whether Contentful is ready to handle personalization and AB testing effectively.

Storyblok is ideal for content-rich websites that need flexibility and scalability without being tied to a traditional monolithic CMS structure, but it has limitations when it comes to personalization and AB testing. Learn what Storyblok is good for and what your alternatives are to unlock experimentation.

Strapi is a great headless CMS choice for your website, but it has limitations when it comes to personalization and AB testing. Learn what Strapi is good for, why this is a challenge, and what your alternatives are to unlock experimentation.