27 posts about

Conversion Rate Optimization (CRO)

Image with dark background containing Croct's logo, a graph emoji and text that reads "Why (and how) visual editors impact performance"

Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.

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Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.

Image with purple background containing Croct's logo, Anna Ambrozevich's portrait and text that reads "Personalization Talks by Anna Ambrozevich"

In this discussion, our founder Juliana Amorim illuminated the funds that can be wasted without testing, the importance of embedding personalization into the natural user experience, and much more.

A flowchart containing columns for SQLs, MQLs, Leads, and Visitors of a website.

Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

Two different wireframes representing two different personalized versions of the same page, one linked to a customer avatar, the other to a visitor avatar.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Image containing a circle representing the CRO cycle stages: analysis, ideation, implementation, testing, and checking results.

Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

A webpage wireframe with a tag and a code symbol icon.

If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.

Three user avatars going inside a sales funnel

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

A woman on her laptop surrounded by ARPU and average ticket graphs

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

Newspaper with Google Optimize's logo, a speaker and text that reads "Google Optimize sunset"

Google Optimize sunset presents an opportunity to unlock a whole new level of personalization. Say goodbye to generic user experiences and hello to a world of advanced segmentation possibilities.

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