3 posts about

Content Marketing

how-to-implement-an-exit-intent-modal.png

Exit pop-ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.

A person's head with a target represents a brand's positioning. On one side of the head there is hypothesis A and, on the other side, hypothesis B, representing an AB test.

Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.

the world with two different targets representing two countries, where each one has a different web page.

While marketers create geomarketing strategies and look to optimize web pages based on the user's location, developers feel overloaded with minor changes and content implementations. Understanding the drawbacks of IP geolocation APIs and knowing their alternatives can be game-changing.

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