Segmentation

How we designed and implemented the CQL query planner for maximum performance and parallelism.

Hygraph's Variants feature models personalized content well and stops at the content boundary by design. Here's how to use it, what it leaves you, and what that costs at scale.

Mutiny discontinued its website personalization product in April 2026. Here are the real alternatives for account-based website personalization, including options that don't start at enterprise pricing.

Ninetailed's standalone app was sunset in March 2026, and the capability now lives inside Contentful. Here are the real alternatives, grouped by what you used it for.

Take the guesswork out of targeting! Our new audience estimator gives you instant, data-backed insights on your segment sizes, helping you build more impactful personalized experiences with ease.

Sanity models content variants well and leaves delivery to you. Compare building the six-layer stack yourself with attaching a dynamic layer per module, while keeping your schemas untouched.

Storyblok doesn't personalize content out of the box. Compare building a personalization engine in-house with installing the Optimize app: one command, and marketers take it from there.

Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.

We are thrilled to announce four new native integrations that allow you to seamlessly activate firmographic data from 6sense, Clearbit, Demandbase, and ZoomInfo to power real-time, server-side ABM personalization with Croct.

Learn how to AB test conversion forms to scale lead generation. Discover the highest-impact variables to test and how reducing friction can significantly increase your qualified lead rate.