Segmentation

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.

If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.

Optimizely is the go-to for enterprise companies looking to optimize experiences. Croct focuses on performance and is accessible to businesses of all sizes. Discover which one suits you best.

Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

Fintechs offer various services to different personas on their sites. Learn how to use personalization to deliver the right message to one audience without affecting the experience of others.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

Each customer deserves relevant communication based on their buying journey stage. Learn how to personalize your site and deliver targeted content.

Digital marketers often face the challenge of understanding users' interests since their first session. Read on to learn how to impact visitors with web personalization even before they sign up.

Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.