20 posts about

Segmentation

Feature flags pros, cons, and alternatives.png

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

What is a Customer Data Platform (CDP).png

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.

You don't need third-party data to personalize your website

If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.

Croct's and Optimizely's logos on a green background.

Optimizely is the go-to for enterprise companies looking to optimize experiences. Croct focuses on performance and is accessible to businesses of all sizes. Discover which one suits you best.

Personalized experience based on the session's landing page.png

If user who has read blog post A sees the same content as user who has read blog post B when they browse your website, you are missing conversion opportunities. Read this post to learn how to change it.

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Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

Croct's logo, a credit card, and the title of the article.

Fintechs offer various services to different personas on their sites. Learn how to use personalization to deliver the right message to one audience without affecting the experience of others.

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Users often click ads but don’t convert right away. Later, they go to your website and struggle to find the same offer that caught their attention. But you can change that with personalization.

Personalized experience based on Google search campaigns.png

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

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Each customer deserves relevant communication based on their buying journey stage. Learn how to personalize your site and deliver targeted content.

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