Segmentation

Recognizing that each customer deserves relevant communication based on their buying journey stage is key to leveraging competitive advantages. Learn how to segment your customers and visitors.

Digital marketers often face the challenge of understanding users' interests since their first session. Read on to learn how to impact visitors with web personalization even before they sign up.

Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.

We compared Hubspot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Google Optimize is a reliable AB testing platform, but it falls short when you need an advanced solution. In this post, we analyzed the two platforms, exploring features to help you choose better.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.

If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.

Onsite remarking is an underrated strategy for optimizing paid advertising investments. See how Sem Parar increased in 13% the conversion rate of returning visitors by leveraging personalization.