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Croct's logo, a bulls eye emoji representing the target ABM audience, and the title of the post.

Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

Croct's logo, a credit card, and the title of the article.

Fintechs offer various services to different personas on their sites. Learn how to use personalization to deliver the right message to one audience without affecting the experience of others.

Croct's logo, a magnifier emoji representing paid search, and the title of the blog post.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

Croct's logo, an emoji representing the buying journal steps, and the title of the post

Each customer deserves relevant communication based on their buying journey stage. Learn how to personalize your site and deliver targeted content.

Croct's logo, an anonymous user emoji, and the title of the playbook.

Digital marketers often face the challenge of understanding users' interests since their first session. Read on to learn how to impact visitors with web personalization even before they sign up.

Croct's crocodile mascot in front of ads wireframes behind a loudspeaker illustration.

Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.

Image with dark background containing both Croct's and HubSpost's logos.

We compared HubSpot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.

An image with dark background showing a wireframe surrounded by page button icons, all with red cross marks representing mistakes.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Image with dark background containing both Croct's and Google Optimize's logos.

Google Optimize is a reliable AB testing platform, but it falls short when you need an advanced solution. In this post, we analyzed the two platforms, exploring features to help you choose better.

Three user avatars — each corresponding to a cluster of cells in a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

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