Product update: new location variables for richer segmentation

At Croct, we believe that great personalization starts with great context, and geolocation plays a key role in that. That's why we've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.

Let's walk you through what's new, what's changed, and how you can start using it to craft even more relevant experiences.

What's changing?

We've deprecated the location's district variable and standardized how geographic properties are structured to make them more expressive and intuitive to use. This change allows you to access more granular data, including both the name and code for each region, and opens the door for future new variables.

Continent

This variable's structure changed, and now we have new aliases:

• location's continent is now an object with name and code, instead of a string
• Now you should use location's continent's name or location's continentName
• Besides the existing locations continentCode, now you can also use location's continent's code

State or region

This variable's structure changed, and now we have new aliases:

• location's state is now an object with name and code, instead of a string
• Now you should use location's state's name or location's stateName
• Besides the existing locations stateCode, now you can also use location's state's code

Since state is an alias for region, you can choose your preferred notation form.

City

This variable's structure changed, and now we have a new alias. Instead of a string, location's city is now an object with a name, so now you should use location's city's name or location's cityName.

What's new?

We're adding powerful new variables to give you a richer understanding of your visitors.

Geographic coordinates

When available, you will get precise location info for latitude and longitude:

location's coordinates' latitude     // 36.7783
location's coordinates' longitude    // 119.4179

Negative latitude means south, positive latitude means north, negative longitude means west, and positive longitude means east. So to segment people out of the northern and western hemispheres, you should use:

location's coordinates' latitude is greater than 0
and
location's coordinates' longitude is less than 0

Currency information

Understanding your users' local currency for pricing or payment is extremely important when displaying products and plan prices. Now it is as easy as:

location's currency's name    // "US Dollar"
location's currency's code    // "USD"

Phone code

If you work in the B2B business, you're probably used to contact and sales contact forms. For phone number input fields, you can now automatically detect the user's location and pre-fill the appropriate country code and formatting.

location's phoneCode    // "+1"

Languages

Understanding your users' local languages is as easy as:

location's languages    // ["en-ca", "fr-ca"]

Elevation and population

Craft experiences based on geographic traits:

location's elevation     // 1500
location's population    // 100000

Postal code

Useful for regional promotions or logistics:

location's postalCode    // "90210"

Introducing location tags

This is the biggest update in the release! Semantic tags describe the type of place a user is in, making segmentation easier than ever.

Instead of dealing with complex geographic logic, you can now work with these meaningful labels:

• Place: urban, residential, rural, remote, park, island
• Society: government, politics, military, religion, education
• Economy: business, industry, agriculture
• Infrastructure: transport, facility, waterway, airport, road, railway, seaport
• Sport: fishing, surfing, swimming, hiking, skiing
• Attraction: entertainment, scenery, landmark, recreation, tourism
• Nature: mountain, lake, river, canyon, desert, ocean, coast, beach, forest
• Weather: warm, cold, snowy

If you run an e-commerce, for example, and want to segment users on the beach, it is now as simple as:

"beach" is in location's tags
location's tags include "beach"

Start personalizing with richer context

These new variables are now available for every Croct account, even in the free plan!

Whether you're offering location-based experiences, optimizing forms, or running AB tests for a specific location, you'll find these enhancements powerful and intuitive to use.

To explore all the new expressions, check our updated location data reference.

Happy personalizing!