How to use website dynamic content based on user location
Most marketers are aware that personalization is the key to tailoring seamless user experiences. This strategy adds unique value to browsing journeys. Meanwhile, generic messaging usually leads to missed opportunities to connect with your audience. Targeted communication makes customers feel they're getting special attention.
A practical approach is using dynamic geolocation-based content, and you can do it by tracking user location data. Website personalization by location allows companies to communicate only to users browsing from specific regions without affecting the navigation experience elsewhere.
Here are some ways you can provide users with targeted experiences:
- State-specific campaigns, offers, and promotions
- City-specific store restrictions
- Special shipping conditions
- Tests in a metropolitan area
This playbook will provide you with a step-by-step guide on how to create personalized experiences based on examples like these. Keep reading to learn how to do it, from segmentation to personalization.
Table of contents
How to create your personalized experience
Creating a personalized experience is simple with Croct.
First, access your Workspace, then click Experiences and New.
Now, we'll show you how to segment users based on their location, select the part of your site you want to personalize, and define the content you’ll display.
Audience
With Croct, you can use our Contextual Query Language (CQL) to create segment criteria. This English-based language was tailored to meet the needs of modern digital experiences, with a strong emphasis on personalization, experimentation, and machine learning. It combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users to formulate queries. Read our documentation to learn more.
To segment users, click on New audience and enter a CQL expression that matches the target audience.
You can segment users based on their location using the current country, state, or city. These are some examples of queries to create location criteria:
- location's city is "New York"
- location's city is in "New York", "Los Angeles"
- location's stateCode is "NY"
- location's stateCode is in "NY", "CA"
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the announcement bar, the hero section, and the carousel section. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
After defining the audience, the slot you want to personalize, and the content, everything is almost up and running!
You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen!
That’s a wrap
Geo-location-based personalization is a practical approach to adapting website content and offers according to the user’s location. It can significantly enhance the user experience and allow you to offer discounts and pricing plans for specific regions and display prices in the users' local currencies.
Besides these ideas, you can also use personalization to boost organic search results or get inspired by some of our examples for e-commerce.
Sign up for a free account today and explore our platform to enhance your content delivery and improve your brand authority. Happy personalization!