The best Google Optimize alternative for personalization

ProductBy Mariana Bonanomi

Google recently announced its decision to discontinue Google Optimize in September 2023.

This news may have surprised many users who rely on the platform for AB testing and website personalization. Still, the change presents an opportunity to consider the platform's limitations and explore more advanced solutions. It also goes hand in hand with reevaluating optimization strategies and adjusting to stay ahead of the curve.

As users are now looking for alternative solutions to continue working on their optimization strategies, we are seeing many alternative AB testing tools but have yet to see other great options that have website personalization as a core feature.

Personalization is a powerful tool for engaging customers and improving conversions. It involves delivering relevant content and experiences to individual users based on their interests, behaviors, and other characteristics. That's why customers now expect it, and it has become the industry standard.

As many companies are tackling this strategy nowadays, Croct has surged from marketers' need for autonomy to make advanced personalizations without relying on devs on a daily basis. That's why we put together website personalization, content management system, AB testing, segmentation, and analytics all in one platform. Our easy-to-use software allows you to create and test personalized experiences for your website visitors. With advanced targeting capabilities, you can deliver the right content to the right audience at the right time.

The sunsetting of Google Optimize means it's time to explore more robust alternative solutions. Croct is an excellent option for those looking to increase customer engagement, improve conversion rates and average revenue per user.

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