34 posts about

A/B testing

Integrating dynamic content, AB testing, and personalization into Strapi CMS.png

A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.

Unlock dynamic content, AB testing, and personalization in Sanity CMS.png

We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.

A guide to AB testing tools from no-code to developer-centric solutions.png

AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.

Feature flags pros, cons, and alternatives.png

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

How a component CMS scales product UI experimentation.png

A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.

Why product UI experimentation is so hard.png

Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.

Product update - enhanced AB testing insights.png

Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.

How to use Craft CMS for AB testing and website personalization.png

Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.

How to run AB tests in React applications.png

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.

How to use Prismic CMS for AB testing and website personalization.png

Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.

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