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If you signed a VWO or AB Tasty contract, the company you signed with no longer trades under that name. The two combined. On September 16, 2026, they relaunched as a single brand, Wingify.
Hygraph's Variants feature handles personalized content well. Here's exactly what it covers, what it leaves to your frontend, and why AB testing still needs something else.
GrowthBook is the documented path for AB testing in Sanity. Here's how it compares with Croct on architecture, integration effort, developer dependency, and the path to personalization.
Most "best AB testing tools" lists are written for buyers in the US or Europe. If you're running experiments from Brazil, the ranking changes. Sometimes dramatically.
Struggling with flicker and performance on your headless site? Discover the best AB testing tools for modern web frameworks, categorized by data architecture, use case, and headless integration needs.
Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
Compare the three ways to run AB tests in Storyblok: native experiments, the VWO plugin, and Croct's Optimize app. See the differences in what you build, what you pay for, and what your marketing team can do alone.
Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward.
Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.