18 posts about

A/B testing

Did you ever have your boss push you back on AB testing? This article will give you all the arguments you need to show why this is a must for any data-driven marketing approach these days!

Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.

Croct vs. VWO.png

Croct and VWO are two robust AB testing with personalization platforms. But which one best suits your need? Read our comparative and find out what makes these platforms unique.

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Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

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Google Optimize sunset presents an opportunity to unlock a whole new level of personalization. Say goodbye to generic user experiences and hello to a world of advanced segmentation possibilities.

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AB testing the content on your website allows for data-driven decision-making and improves user experience. Ready to start taking advantage of it? Start now by reading our guide.

opportunity-cost-of-lack-of-personalization

Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.

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We compared Hubspot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.

croct-google-optimize

Google Optimize is a reliable AB testing platform, but it falls short when you need an advanced solution. In this post, we analyzed the two platforms, exploring features to help you choose better.

A page with green content is connected to two pages: one yellow and one blue, the yellow one is represented by an emoji of a cat and the blue one of a dog that signify the personalization by interest that will guide each user to one page or another.

Besides providing unique experiences to users, a personalized website gives you flexibility and agility to not depend entirely on developers. With PMS, personalization is easy and intuitive. Read in this post how to use it to implement and manage dynamic content on your website.

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