AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.
Let's grow together!
Learn practical tactics our customers use to grow by 20% or more.
32 posts about
A/B testing
Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.
A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.
Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.
As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.
Sanity CMS is one of the most popular headless CMS among developers for static content websites. However, growth teams often require AB testing tools and personalization engines. Learn how to make this a reality.
In recent news, Contentful announced its acquisition of Ninetailed, a personalization and AB testing tool. While this acquisition aims to fill gaps in the platform, one could question whether Contentful is ready to handle personalization and AB testing effectively.