45 posts about
Compare Storyblok's new native AB testing feature with the Optimize app. Explore the differences in integration, developer dependency, and capabilities to choose your ideal experimentation setup.
Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward.
Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
Learn the difference between feature flags and AB testing and map the lifecycle of a feature rollout to mitigate risk and accurately measure business impact.
Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.