36 posts about

A/B testing

How LLM bots are distorting web traffic.png

AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.

How to run AB tests on VTEX e-commerce stores.png

AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.

Integrating dynamic content, AB testing, and personalization into Strapi CMS.png

A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.

Unlock dynamic content, AB testing, and personalization in Sanity CMS.png

We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.

A guide to AB testing tools from no-code to developer-centric solutions.png

AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.

Feature flags pros, cons, and alternatives.png

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

How a component CMS scales product UI experimentation.png

A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.

Why product UI experimentation is so hard.png

Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.

Product update - enhanced AB testing insights.png

Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.

How to use Craft CMS for AB testing and website personalization.png

Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.

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