A/B testing

AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.

A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.

We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.

AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.

Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.

Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.

Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.