Integrating dynamic content, AB testing, and personalization into Strapi CMS

Strapi has earned its reputation as a leading open-source headless CMS, loved by developers for its flexibility, scalability, and robust plugin ecosystem.

But as teams seek to deliver more personalized, conversion-driven experiences, Strapi’s lack of native support for AB testing and real-time personalization can become a bottleneck.

Enter Croct’s Strapi integration: a solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.

Why Strapi alone isn’t enough for personalization and AB testing

While Strapi excels at managing structured content and powering both static and dynamic websites, it wasn’t built with advanced personalization or experimentation at its core.

To implement features like AB testing or dynamic content tailored to user segments, teams often find themselves stitching together multiple third-party tools, building custom logic, or integrating with external analytics and CDPs.

This approach is not only resource-intensive but can also slow down marketing and content teams, who must rely on developers for every change or experiment.

Real-time personalization, in particular, is challenging to achieve with traditional Strapi setups, as most integrations are not designed to process and respond to user data in real-time.

How Croct’s Strapi integration solves these challenges

Croct’s integration templates seamlessly combines Strapi and Croct’s dynamic content engine, delivering a unified solution for dynamic content blocks, AB testing, and personalization. All while allowing you to keep Strapi as your primary CMS.

• Dynamic content blocks

  Replace static components with dynamic, user-targeted content managed directly through Croct’s UI. Strapi content remains as a fallback, ensuring you never lose the flexibility of your existing setup.

• AB testing

  Instantly run experiments and analyze results using Croct’s built-in Bayesian AB testing mechanism, without manual traffic splitting or variant management.

• Personalization

  Serve content variations based on user location, behavior, or custom rules, all in real-time, and without the need for a separate CDP.

• Built-in analytics

  Get actionable insights for every variant and user segment, eliminating the need for external analytics integrations.

• Seamless compatibility

  Works seamlessly with your existing Strapi schemas and dynamic zones, allowing you to map components and slots without disrupting your content model.

• Zero migration required

  Gradually adopt dynamic content and experimentation, moving only the components you want to optimize, while keeping the rest of your site managed in Strapi.

How Croct's integration leverages Strapi Dynamic Zones

The integration leverages Strapi’s dynamic zones, a feature that allows you to create flexible, reusable content structures by combining different types of components.

With Croct, you simply map your dynamic zone components and slots, enabling you to deliver personalized or experimental content in any section of your site.

By integrating Croct slots, you can decide which sections should be static (from Strapi) and which should be dynamic (personalized or tested via Croct), giving you granular control over your content strategy.

Get everything up and running with one command

To create a new project using the Croct Strapi integration template, run:

npx croct@latest use croct://integration/strapi

This sets up a Next.js project pre-configured with Strapi and Croct, so you can start adding dynamic content, AB testing, and personalization in minutes. And that's all. No migration, no complex setup.

With this command, your project comes with a ready-to-use AB testing:

npx croct@latest use croct://integration/strapi-ab-testing

And this sets up a personalized experience:

npx croct@latest use croct://integration/strapi-personalization

Everything up and running in just one command

Explore our integration template to run experiments, personalize content by audience, and analyze results without changing your CMS.

See integration templates

Why choose Croct for Strapi projects?

Croct enables non-technical users to experiment and optimize without over-relying on developers.

Marketers and content managers can manage experiments and personalization directly in the UI, reducing reliance on developer resources and accelerating time-to-market. Since it combines dynamic content management, AB testing, and personalization in a single platform, you don’t need separate tools for each function.

Strapi is a powerful headless CMS, but for growth-focused teams seeking advanced personalization and experimentation, Croct’s integration templates unlock the next level of dynamic, data-driven content delivery.

With one simple command, you can empower your growth team, boost conversions, and future-proof your website without leaving Strapi behind.

Ready to make your Strapi site dynamic? Get started now and experience the benefits of real-time personalization and experimentation today.