How to adapt your site to anonymous users' interests

PlaybooksBy Camila Shiratsubaki, Yasmin Gonçalves and Francine Nogueira

One of the biggest challenges for digital marketers these days is understanding the interests of anonymous users when they first visit a website. By personalizing your communication to match users' specific browsing context, you can achieve remarkable results. This increases engagement, boosts conversions, and raises the average ticket value.

Leveraging anonymous users’ data allows you to create segments that correspond to their preferences and display targeted copy and images. You can use dynamic content to personalize recommendations of products, blog posts, subscription plan options, etc. This will help you minimize any potential friction.

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How Aegro increased the conversation rate by +28%Understand how they use Croct to optimize the website performance with personalization and AB testing.
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How to create personalized experiences for anonymous users

Interest data can be gathered from various sources, such as website interactions, and declared preferences.

You can create a personalized experience in a few easy steps.

First, access your Workspace, then click Experiences and New.

Now, we'll show you how to segment users based on their interest to create a new audience, select the slot where you want to deliver this communication, and define the content you’ll display.


You can create new audiences based on users’ searches and clicks. Let's imagine you have a pet shop e-commerce, and sell a bunch of products for different pets. To segment them based on their interests, click on New audience and enter a CQL expression that matches the target audience. Here are some examples of segmentation criteria:

  • user's interests contains "dog"
  • user's interests contains ["dog", "cat"]
  • user's interests contains ["dog", "cat", "bird"]
Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A side drawer shows a form for defining audience name, ID, and criteria.
How to create an audience

Slot and content

Slots are any personalizable elements of your application.

Three wireframes highliting Hero Section, Product Card, and Testimonials slots you can personalize.
Hero section, product card, and testimonials slot examples

Some popular choices are hero sections, product cards, and testimonials. Still, you can also personalize any page section to include targeted information.

Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A drop down menu displays options of slots you can personalize.
How to select a slot

Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!

Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A side drawer shows a content form for images, copies, and colours of the personalized content
How to define personalized content

Extra options

After defining audience, slot you want to personalize, and content, everything is almost up and running!

You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.

Screenshot of Croct's admin with buttons with options of scheduling, prioritizing, and choosing a time zone for a personalized experience.
You can schedule, prioritize, and choose a time zone for experiences

Next, publish your experience or go to the preview to see the magic happen!

That's a wrap

Creating personalized communication on your website is a great strategy to grab the user’s attention, generating more engagement, and making navigation smoother and more intuitive.

You can track user events to understand how to establish strong connections with your personas. Additionally, you can personalize your website based on organic search or draw inspiration from some of our e-commerce personalization examples.

Here are some extra reads to help you personalize your messaging:

Sign up for a free account today and explore our platform to enhance your content delivery and improve your brand authority. Happy personalization!

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