How to adapt your site to anonymous users' interests
How to personalize your website based on anonymous users’ interest
One of the biggest challenges for marketers is understanding the interests of anonymous users when they first visit a website. Personalizing your communication to match users' specific browsing context helps you achieve remarkable results, increase engagement, and boost conversions.
By leveraging anonymous users’ data, you can create segments that correspond to their preferences and display targeted copy and images. You can use dynamic content to personalize product recommendations, blog posts, subscription plan options, etc.
This article is a how-to guide to help you create personalized website experiences for anonymous users based on their interests. Follow this step-by-step playbook to implement this strategy effectively.
If you are a developer, you can use our template for SaaS or E-commerce through our CLI instead of configuring this manually on the interface.
Understand how they use Croct to optimize the website performance with personalization and AB testing.
How to create personalized website experiences based on anonymous users' interests
Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them.
Start by heading to Experiences, click New, and choose a name for your experience. Now, we'll show you how to:
- Segment users based on specific interests
- Select the slot you want to personalize
- And define which content you’ll display to them
Audience
With Croct, you can use our Contextual Query Language (CQL) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users.
With Croct, you can segment users based on their interests and behavior. It is also possible to add two or more interests to the same audience using or, and, or contains.
Click on New audience and enter a CQL expression that matches the target audience, like this:
- user's interests contains "dog"
- some interest in user's interests satisfies interest is in ["dog", "cat"]
To use this strategy, you must track the user's interest first.
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are hero sections, product cards, and testimonials. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen! ✨
What's next?
Creating personalized communication on your website is a great strategy to capture the user’s attention, generate more engagement, and make navigation smoother and more intuitive.
Use the user's interests to tailor content and explore other personalization strategies, such as targeting organic search visitors. Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results.
Need more inspiration? Browse other playbooks and check some personalization ideas for e-commerce or SaaS.
Happy personalization!