How to get more newsletter subscribers with personalization
Newsletters have become important instruments for publishers looking to engage and retain readers. However, it can be tough to get more newsletter subscribers with so much competition. And that is where personalization comes into play.
Personalizing newsletter subscription forms according to users’ recent reads and browsing behaviors can show them that you know their preferences.
Let’s say you have a sports e-commerce. If a user reads a blog post about soccer equipment, you shouldn’t show them a generic newsletter subscription form about updates on the sports world. A personalized copy highlighting how you can keep them updated on the soccer universe can be more effective in encouraging them to subscribe to your newsletter.
In this playbook, you’ll learn how to dynamically change your newsletter form copy and image to target specific audiences.
Keep reading to learn the step-by-step, from segmentation to defining the content you’ll personalize.
Table of contents
How to create a personalized experience
First, access your Workspace, then click Experiences and New.
Now, we'll show you how to:
- Segment users based on their specific interests
- Select the part of your site you want to personalize
- And define which content you’ll display.
Audience
With Croct, you can use our Contextual Query Language (CQL) to create segment criteria. This English-based language was tailored to meet the needs of modern digital experiences, with a strong emphasis on personalization, experimentation, and machine learning. It combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users to formulate queries. Read our documentation to learn more.
To segment readers based on their interests, you can use the following criteria:
- user's interest contains “interest A”
- user's interest contains either [“interest A”, “interest B”]
- user's interest contains all of [“interest A”, “interest B”, “interest C”]
To use interest information, you should track the user's interest first.
Slot and content
Slots are any personalizable elements of your application.
Since the goal here is to get more newsletter subscribers, we recommend you use the newsletter subscription form slot when implementing this strategy. This is where you can showcase your personalized offer that aligns with the readers' interests and encourages them to subscribe.
After selecting the newsletter subscription form section, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
After creating audiences and defining both the slot you want to personalize and the content you want those users to view, everything is almost up and running!
You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen!
Wrapping up
With so much noise online, creating consistent communication is key to striving and acquiring new readers.
We hope this guide has helped you revolutionize your readers' experience.
If you want more information on how to personalize content to foster stronger connections with your audience, check out the links below: