How to adapt your site to anonymous users' interests
One of the biggest challenges for digital marketers these days is understanding the interests of anonymous users when they first visit a website. By personalizing your communication to match users' specific browsing context, you can achieve remarkable results. This increases engagement, boosts conversions, and raises the average ticket value.
Leveraging anonymous users’ data allows you to create segments that correspond to their preferences and display targeted copy and images. You can use dynamic content to personalize recommendations of products, blog posts, subscription plan options, etc. This will help you minimize any potential friction.
Table of contents
How to create personalized experiences for anonymous users
Interest data can be gathered from various sources, such as website interactions, and declared preferences.
You can create a personalized experience in a few easy steps.
First, go to your Workspace in your Croct Admin.
Next, click Experiences and then New.
Now, we'll show you how to segment users based on their interest to create a new audience, select the slot where you want to deliver this communication, and define the content you’ll display.
Audience
With Croct, you can use our Contextual Query Language (CQL) to create segment criteria. This English-based language was tailored to meet the needs of modern digital experiences, with a strong emphasis on personalization, experimentation, and machine learning. It combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users to formulate queries. Read our documentation to learn more.
You can create new audiences based on users’ searches and clicks. Let's imagine you have a pet shop e-commerce, and sell a bunch of products for different pets. To segment them based on their interests, click on New audience and enter a CQL expression that matches the target audience. Here are some examples of segmentation criteria:
- user's interests contains "dog"
- user's interests contains ["dog", "cat"]
- user's interests contains ["dog", "cat", "bird"]
These variables rely on custom events, so you should track the user's interest first. As shown in this example, you can apply changes to the user's profile. To populate the interest widget on your workspace dashboard, you need to track the InterestShow event. We suggest you do both.
Slot and content
Slots are any personalizable elements of your application.
Some popular choices are the announcement bar, the landing page hero, and the home banner. Still, you can also personalize any page section to include targeted information.
Select the slot you want to personalize, and finally, click on Content to specify elements such as images, copies, and button colors you want your audience to view. Be creative!
Extra options
After defining audience, slot you want to personalize, and content, everything is almost up and running!
You can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.
Next, publish your experience or go to the preview to see the magic happen!
That's a wrap
Creating personalized communication on your website is a great strategy to grab the user’s attention, generating more engagement, and making navigation smoother and more intuitive.
You can track user events to understand how to establish strong connections with your personas. Additionally, you can personalize your website based on organic search or draw inspiration from some of our e-commerce personalization examples.
Here are some extra reads to help you personalize your messaging:
- Website personalization: a complete guide
- The search for conversions through sales funnel optimization
Sign up for a free account today and explore our platform to enhance your content delivery and improve your brand authority. Happy personalization!