Product update: new e-commerce events for behavior segmentation
We've just made it easier than ever for e-commerce businesses to understand and act on customer behavior. With our latest launch, we’re introducing new automatically processed e-commerce events that give you deeper insights into the shopping journey.
These events are derived from other tracked interactions, requiring no extra setup, while unlocking more advanced segmentation and audience creation possibilities.
A new level of behavioral precision
The newly released events are automatically generated by us in real time. They work behind the scenes to capture meaningful user behaviors that signal intent, hesitation, or purchase completion, giving you the data you need to segment experiences and personalize experiences smartly.
Cart abandoned
The Cart Abandoned event is triggered when a session ends with an active cart that wasn’t converted into an order.
This event helps you identify visitors who showed strong purchase intent but didn’t complete checkout. It tracks details like:
- Full cart contents, including product IDs, names, categories, and prices
- Currency and total cart value
- Discounts, coupons, taxes, and shipping costs
With this data, you can automatically retarget users with personalized offers or reminders to recover lost sales.
Product abandoned
The Product Abandoned event focuses on users who engaged with specific products but left them behind in their cart. It is a variation of the previous event that allows you to segment visitors in a more granular way, based on each product left in the cart.
This event includes contextual details like:
- Product attributes (brand, variant, category, price, and SKU)
- Quantity and discounts applied
- Cart-level data (subtotal, taxes, total value)
By segmenting audiences based on product-level abandonment, you can trigger personalized messages, such as highlighting similar items or showing restock alerts.
Product ordered
When a user completes a purchase, the Product Ordered event is automatically fired for each product in the order.
It includes order-level data like:
- Order ID and total value
- Payment method, discounts, and taxes
- Itemized product details with SKUs, names, and prices
- Optional properties such as order status and number of installments
This event provides the foundation for post-purchase engagement, from personalized thank-you experiences to predictive recommendations based on buying behavior.
Why having 3 platforms for content management, AB testing, and personalization when you can have a single one?
Automatic data processing and real-time insights
These events don’t require any manual configuration. As long as your site tracks fundamental interactions such as Cart Viewed, Cart Modified, Checkout Started, or Order Placed events, we automatically process and enrich the data for you.
That means you can start using these insights immediately, in real time, to build richer audiences for personalization, automate recovery campaigns for cart or product abandonment, measure conversion intent across key funnel stages, and fine-tune experiences to match each visitor’s behavior.
By processing these e-commerce events automatically, we give marketers and developers a frictionless path from raw data to actionable insights. You’ll spend less time on implementation and more time creating meaningful experiences that drive results.
Whether you’re optimizing your checkout flow, improving retargeting accuracy, or refining personalization models, these new events bring the behavioral depth you need, without adding technical overhead.
If you’re already using Croct, these new events are live and working for you automatically. Explore our complete documentation to learn more about event tracking.
Stay tuned, more enhancements are coming soon to make real-time personalization and experimentation even more powerful.