E-commerce

AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.

Find out how CARE Natural Beauty leveraged customer segmentation to personalize their home page and increase e-commerce performance.

E-commerce personalization is already known to bring great results, but it goes way beyond product recommendations. Read on to have great ideas and boost conversions.

While some users were frustrated after seeing an offer that wouldn't fit their location context, ISZI's team realized they needed to personalize the e-commerce. Read on to see how we helped them increase the conversion rate by +39% and average revenue per user by +88%.