17 posts by

Isabella Beatriz Silva

Product update in-app billing.png

Now, you can manage your subscription and billing information inside your dashboard. No more sales calls to set up accounts or back-and-forth with emails.

Product update - enhanced AB testing insights.png

Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.

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As 2024 comes to a close, we reflect on an incredible year filled with achievements, innovations, and a strengthened commitment to making personalization seamless, fast, and accessible for our users.

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While bots play legitimate roles in SEO and content indexing, their activity can unintentionally interfere with analytics and experimentation and mess up all growth metrics.

The best customer data platform (CDP).png

When selecting a CDP, prioritizing features that support your business goals is essential. Key capabilities to consider include data collection and integration, identity resolution, audience segmentation, real-time processing, data governance and compliance, and platform integrations.

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CDPs can also support a wide range of advanced marketing strategies, including cross-channel personalization, journey orchestration, workflow automation, and deep analytics.

What is a Customer Data Platform (CDP).png

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.

How to run AB tests in React applications.png

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.

The best headless CMS for Next.js applications.png

Looking for the right headless CMS for your Next.js application? This post compares top self-hosted and cloud-based options, highlighting their pricing, pros, cons, and key features to help you make the best choice.

What is a component content management system (CCMS).png

A Component Content Management System (CCMS) manages content in modular pieces, allowing easy reuse, multichannel distribution, and collaboration. It is perfect for personalized and dynamic content.

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