12 posts by

Catherine Meira

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+A Educação optimized lead generation and revolutionized its content strategy by merging 20 blogs into one. Discover how website personalization made it possible.

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Vercel is a cloud platform that offers efficient workflows for developing websites and web applications. These are the missed personalization opportunities we have found on their website.

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Bling’s team has optimized their integration page through experimentation. Discover what they have found out by testing different versions of it.

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Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your initial problems. Keep reading to learn more.

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Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.

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Did you ever have your boss push you back on AB testing? This article will give you all the arguments you need to show why this is a must for any data-driven marketing approach these days!

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Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.

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In this discussion, our founder Juliana Amorim illuminated the funds that can be wasted without testing, the importance of embedding personalization into the natural user experience, and much more.

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Creating unique browsing experiences with Croct just got easier. Check out this product update that allows you to edit personalized content in a few clicks without touching code.

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Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

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