11 posts about
Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.
If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.
Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.
From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.
The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!
Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.
With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.
In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.
From the hypothesis to the conclusion, this detailed technical overview of the Bayesian approach to A/B testing explains the terminology, math, and concepts behind the method.
When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.
Learn practical tactics our customers use to grow by 20% or more.
