13 posts about

Product Optimization

How to run AB tests in React applications.png

As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.

How to use personalization to boost SaaS customer retention.png

Learn why customer retention is vital for SaaS, key metrics to track, common challenges, and proven strategies like personalization, onboarding excellence, and proactive support to keep users engaged.

Two different wireframes representing two different personalized versions of the same page, one linked to a customer avatar, the other to a visitor avatar.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

A webpage wireframe with a tag and a code symbol icon.

If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.

Three user avatars going inside a sales funnel

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

A notebook connecting to Netflix surrounded by an arrow indicating the increase in CRO and a push notification, one of the company's CRO triggers

From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.

A flowchart linked to a house emoji, a laptop emoji, and a sales bags emoji represents different touch points of the user buying journey.

The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!

Spotify player between 4 listener icons and a graph next to the share button representing the CRO.

Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.

Purple image with a woman and some charts

With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.

A website wireframe. The left side is green and has the letter A on it, and right side is purple and has the letter B on it.

In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.

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