Insights & Analytics

The Marketing Operations Manager has emerged as a new "it" role in recent years. Understanding the nuances of this position can be a crucial differentiator if you want to stand out in the market.

Vercel is a cloud platform that offers efficient workflows for developing websites and web applications. These are the missed personalization opportunities we have found on their website.

If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.

If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.