6 posts about

Insights & Analytics

Analytics Perks and Points of attention in 2023.png

Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.

How to craft a good tracking plan to optimize the user journey.png

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Three people separated in cells of a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

A group of three people linked to two different types of charts and another group of three people linked to two different types of charts.

No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.

Gray image showing a representation of a RFM analysis

If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.

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