If your website uses Google Tag Manager (GTM), you already have access to a massive, highly valuable stream of behavioral data. Every time a user views a product, updates their cart, or completes a checkout, those events are pushed to your data layer.
Historically, leveraging that exact same data to change the website experience in real time required heavy developer lifting. Teams had to manually re-instrument their codebase to send duplicate events to their optimization platform.
Not anymore.
Today, we are thrilled to announce our native Google Tag Manager integration. With this release, you can automatically capture the recommended events your site already pushes to the GTM data layer and pipe them directly into Croct. You can now build audiences, run A/B tests, and personalize the digital experience without writing a single line of custom source code.
How the integration works
The integration hooks directly into the browser's window.dataLayer, which is the global queue where Google Tag Manager pushes every event.
We built this integration to be entirely frictionless. It supports Google's recommended data layer events out of the box and automatically maps them to the corresponding Croct events. This covers e-commerce, lead generation, user acquisition, and engagement signals.
Here are a few examples of how standard events are mapped:
- view_item becomes productViewed
- view_cart becomes cartViewed
- begin_checkout becomes checkoutStarted
- purchase becomes orderPlaced
When an event maps to a dedicated Croct event, the integration automatically tracks it to capture the interaction's specific details. For instance, an add_to_wishlist event will seamlessly carry over the product's ID, name, category, brand, and variant.
Built-in conversion tracking
Tracking behavior is only half the battle. Measuring success is the ultimate goal.
Our integration automatically identifies conversion-indicating events, such as purchase, sign_up, or generate_lead, and records them as a conversion in Croct.
These automated goals immediately power your Experiences and Experiments dashboards. When you launch an AB test or a personalized experience, you can target and measure success using the exact same conversion definitions you use in GTM, ensuring perfect alignment between your analytics and your optimization efforts.
Track events, leverage profile attributes, and seamlessly connect anonymous to identified data to dive deeper into individual journeys.
Stop tracking, start acting
Your analytics stack tells you what happened. Croct lets you use that exact same data to dictate what happens next.
By integrating GTM with Croct, you remove the engineering bottleneck from your growth strategy. You can instantly leverage your existing data layer to build high-converting, personalized experiences.
Ready to turn your data into action? Check out the integration guide in our documentation to get started today.