Product update: enhanced AB testing insights
Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.
These are the new features for experiments:
Date-time filter
Users can now filter experiment results by specific time windows, allowing performance analysis of different test phases rather than the entire test period only.
Device filter
We've also added a filter to segment the experiment results by device type, which will help users better understand visitors’ behavior across different platforms.
Revenue per variant
A new widget shows the total revenue generated by each variant, providing clear insights into which variants have the most significant impact.
Orders per variant
Similarly, our new widget shows the total number of orders per variant, giving users a clearer view of visitors’ actions across their experiments.
In addition to these new features, we've made some complementary improvements to enhance your dashboard experience:
Consistent color coding
Variant values are now displayed with consistent colors, making it easier to compare results at a glance.
View all results
You can now view all experiment results, even for variants with no conversions. Although some metrics can't be calculated without conversions, all data is still accessible for comprehensive analysis.
What's next?
We’re excited to continue improving our analysis experience and empowering your AB testing efforts in 2025.
Explore the new features in your experiment dashboards, and please contact us with any questions or suggestions.