Personalization

IP location APIs help you retrieve localized information based on users' IP. In this post, you will learn how to use it and also explore a simpler alternative for personalization and geomarketing.

It takes high investments to get people on your website, whether it's through paid ads or organic search. Read on to find out how to improve your SEO efforts and leverage your website personalization.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Website personalization is now a buzzword. Gone are the days when a well-designed website and regular content were enough to engage visitors. Find out why you should leverage it to convert more.

Personalization is already known to bring great results for e-commerces, but it goes way beyond product recommendations. Read on to have great ideas to personalize your e-commerce and boost conversions.

Planning for personalization is the first step in crafting a killer dynamic content strategy. Read this step-by-step guide and get inspiring ideas to boost conversions with tailored website messaging.

Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.

Exit pop-ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Landing pages are indispensable for generating conversions, but you may be managing them the wrong way. Read this article to find out how to make this process faster with dynamic content.