17 posts about


Cloud emoji representing SaaS, Croct's logo, and the blog post title.

SaaS personalization is a must these days: in this over-saturated industry, the profitable path lies in showing consumers how your solution meets each one's specific requirements.

Image with blue background containing Croct's logo, a computer monitor emoji and text that reads "Personalization opportunities from Vercel's website"

Vercel is a cloud platform that offers efficient workflows for developing websites and web applications. These are the missed personalization opportunities we have found on their website.

A world map with the user location, a piece of code, and a wireframe of a webpage

IP location APIs help you retrieve localized information based on users' IP. In this post, you will learn how to use it and also explore a simpler alternative for personalization and geomarketing.

A wireframe of a search engine results page.

It takes high investments to get people on your website, whether it's through paid ads or organic search. Read on to find out how to improve your SEO efforts and leverage your website personalization.

Two different wireframes representing two different personalized versions of the same page, one linked to a customer avatar, the other to a visitor avatar.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Three different people, each with a different interest

Website personalization is now a buzzword. Gone are the days when a well-designed website and regular content were enough to engage visitors. Find out why you should leverage it to convert more.

A woman avatar surrounded by clothing icons, a wireframe of a webpage, and bag illustrations

E-commerce personalization is already known to bring great results, but it goes way beyond product recommendations. Read on to have great ideas and boost conversions.

Croct's crocodile mascot having an ideia about how to personalize a website in front of wireframe with webpage elements.

Planning for personalization is the first step in crafting a killer dynamic content strategy. Read this step-by-step guide and get inspiring ideas to boost conversions with tailored website messaging.

An image with a purple background containing a woman holding a cellphone and surrounded by a money and a performance graph emoji.

Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.

Image containing a wireframe with dark background representing a few lines of code, and a computer monitor with an exit pop-up on the screen.

Exit pop ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.

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