Personalization

If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.

While tools like Clearbit, 6sense, and Demandbase are excellent for B2B lead generation, data enrichment, and ABM strategies, they lack the real-time, dynamic personalization capabilities that many businesses need to create tailored website experiences.

Fintechs offer various services to different personas on their sites. Learn how to use personalization to deliver the right message to one audience without affecting the experience of others.

SaaS personalization is a must these days: in this over-saturated industry, the profitable path lies in showing consumers how your solution meets each one's specific requirements.

Vercel is a cloud platform that offers efficient workflows for developing websites and web applications. These are the missed personalization opportunities we have found on their website.

IP location APIs help you retrieve localized information based on users' IP. In this post, you will learn how to use it and also explore a simpler alternative for personalization and geomarketing.

It takes high investments to get people on your website, whether it's through paid ads or organic search. Read on to find out how to improve your SEO efforts and leverage your website personalization.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Website personalization is now a buzzword. Gone are the days when a well-designed website and regular content were enough to engage visitors. Find out why you should leverage it to convert more.

E-commerce personalization is already known to bring great results, but it goes way beyond product recommendations. Read on to have great ideas and boost conversions.