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Croct's logo, a check mark, and the blog post title.

The Marketing Operations Manager has emerged as a new "it" role in recent years. Understanding the nuances of this position can be a crucial differentiator if you want to stand out in the market.

Image with green background containing Croct's logo, a money bag emoji and text that reads "Sales pitch: connecting market insights to your solution"

Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your initial problems. Keep reading to learn more.

A flowchart containing columns for SQLs, MQLs, Leads, and Visitors of a website.

Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

Two anonymous users and a cookie behind a red cross mark

The end of third-party cookies concerns marketers who rely on them to personalize ads and websites. This post will help you navigate these changes and handle data more safely.

An image with a triangle representing ABM funnel stages.

Converting high-value accounts can be tough when your website shows everyone the same content. Read this blog post to learn how to use personalization to make the most of ABM campaigns.

Three user avatars going inside a sales funnel

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

Croct mascot in front of a website wireframe and its main elements with green checkmarks.

Drive conversions on your landing page with this guide for following the best practices. After all, killer copies and design are just two of them. Read on to learn about many others.

Croct's crocodile mascot in front of ads wireframes behind a loudspeaker illustration.

Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.

The four stages of CRO maturity represented by emojis

Among the companies we help grow, there are many different levels regarding CRO maturity. Read this article to find out how CRO mature your company is and what your next steps might be.

A flowchart linked to a house emoji, a laptop emoji, and a sales bags emoji represents different touch points of the user buying journey.

The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!

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