19 posts about
Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
Learn the difference between feature flags and AB testing and map the lifecycle of a feature rollout to mitigate risk and accurately measure business impact.
Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.
AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.
A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.