2025 was not about polishing what already existed. It was about expanding Croct into a complete platform for teams that want to personalize, experiment, and ship faster without stacking tools or adding operational drag.
Over the past 12 months, we shipped foundational product upgrades, expanded our analytics and segmentation engine, launched 3 times on Product Hunt, and earned consistent recognition across every G2 category we compete in.
Here’s a month-by-month look at what defined 2025 at Croct.
January: deeper experiment insights
We started the year by upgrading experiment dashboards with features teams had been asking for since day one.
We introduced date-time filters to analyze performance across specific test phases, device filters to break down results by platform, and new revenue-focused widgets showing revenue and orders per variant. These updates made experiment analysis more precise and removed the need to export data just to answer basic performance questions.
February: Component CMS recognition and Google Cloud Marketplace
February marked an important expansion on two fronts.
Alongside entering the G2 Grid for Component CMS, Croct also became available on the Google Cloud Marketplace. This made it easier for companies already running on Google Cloud to adopt Croct by leveraging existing cloud commitments, simplifying procurement, and consolidating billing.
Between G2 recognition and marketplace availability, Croct took a clear step from emerging platform to enterprise-ready infrastructure.
March: G2 Spring 2025 recognition
March brought our first major G2 milestone of the year.
Croct was featured in the G2 Spring 2025 reports, ranking as a high performer across personalization, AB testing, headless CMS, and Component CMS. We also broke into the top three Component CMS products, reinforcing that our component-driven content management approach was resonating with customers.
April: CLI and templates
In April, we launched the Croct CLI and our template library.
The CLI replaced dozens of manual integration steps with a single command. It automated onboarding, integration, schema updates, and type generation for frameworks like Next.js and React. Templates went a step further, allowing teams to bootstrap components, slots, experiences, and experiments dynamically based on their stack and account configuration.
This release significantly reduced setup time and made Croct easier to adopt in real-world codebases.
May: location-based targeting and UI library templates
May was about making personalization more practical and more accessible.
We launched richer location variables, giving teams structured geographic data they could actually use in segmentation and experiments.
At the same time, we released CMS-powered templates for some of the most widely used React UI libraries: Magic UI, Mantine, and Material UI. These templates made it possible to start with production-ready components that already support dynamic content, personalization, and AB testing, without boilerplate or manual wiring.
For teams standardizing on a design system, this removed weeks of setup and made optimization part of the UI from day one.
June: G2 Summer 2025, Product Hunt, and CMS integrations
June built directly on that momentum.
In addition to our G2 Summer 2025 recognition and second Product Hunt launch, we shipped integration templates for Strapi and Sanity CMS. These integrations let teams keep their existing CMS for static content while using Croct for dynamic components, experiments, and personalization.
No migrations. No fragile glue code. Just a clean way to layer experimentation and personalization on top of mature content workflows.
This cemented Croct’s role as a component-first optimization layer that fits into real production stacks.
July: Vercel integration and workflow improvements
July was all about speed and clarity.
We launched a one-click native integration with Vercel, making Croct instantly available to Next.js teams without manual setup or infrastructure work.
We also shipped several workflow improvements: export to CSV from dashboards, catch-all audience warnings, duplication for experiences and experiments, and a UI update that shows exactly how traffic is split across experiment variants.
August: in-app billing
In August, we launched in-app billing.
Teams can now manage subscriptions, usage, invoices, and upgrades directly inside the dashboard. No emails. No sales calls. No guessing how close you are to your limits. Plans scale automatically as usage grows, making pricing predictable and transparent.
September: revenue-focused dashboards and Momentum Leader recognition
September brought another round of analytics upgrades.
We added new revenue-focused widgets to dashboards, including revenue per user and average ticket. These metrics made it easier to understand not just conversions, but value per visitor and per experience.
The same month, Croct was featured in the G2 Fall 2025 report as a Momentum Leader in personalization. That recognition reflected sustained growth, customer satisfaction, and real adoption, not hype.
October: events, visibility, and collaboration
October was one of our busiest release months.
We launched new e-commerce events, introduced slot status indicators to show which versions are live, and shipped a long list of content and collaboration improvements. Teams can now rename list items, see last editor information across resources, jump from slots to components instantly, and copy content between experiences.
We also launched a new bot filter to suppress unknown server-side bot traffic from analytics and monthly visitor counts, and rolled out a new onboarding flow to get teams productive faster.
November: autocaptured events and documentation
In November, we introduced automatic event capture for engagement and product events.
Without any extra setup, Croct now tracks events such as ProductViewed, PostViewed, and LinkOpened. This provides teams with immediate, high-quality behavioral data for segmentation, personalization, and experimentation.
We also launched dozens of new documentation pages, making it easier for teams to understand advanced use cases and move faster with confidence.
December: event-driven segmentation, Product Hunt launch, and G2 Winter 2026
December capped off the year with some of our biggest releases.
We launched new system events, such as LeadGenerated and AudienceMatched, enabling better lead tracking and deeper audience analytics. We introduced event-based expressions, giving CQL a memory and allowing teams to segment users based on recency and frequency of behavior over time.
We launched on Product Hunt for the third time and ranked the 5th product of the day with a new version of Croct focused on real-time and historical behavior. Teams can now build audiences based on what users do, how often they do it, and when it happens.
To close the loop, we were also featured in the G2 Winter 2026 reports as a Momentum Leader in headless CMS, while maintaining strong performance across personalization, Component CMS, and AB testing.
What to expect from 2026
2025 laid the groundwork. 2026 is about turning that foundation into leverage.
After launching our AI-powered segmentation engine, we’re now working on a brand-new interface for audience creation. The goal is simple: make it dramatically easier to understand, build, and evolve audiences without losing expressive power.
On the analytics side, new dashboards are already in the oven and will start rolling out in early January. These updates will make it easier to connect behavior, audiences, and outcomes in one place.
We’re also tackling a question we hear all the time: what exactly does Croct know about each user at any given moment? Very soon, you’ll be able to clearly see what users are doing while browsing your site and which data points are available for personalization and segmentation, without guesswork or documentation diving.
It comes with a new audience estimator tool to help teams anticipate impact before creating personalized experiences. You’ll be able to understand audience size, reach, and potential impact upfront, rather than learning after the fact.
Finally, we’ve kicked off the foundational work to unlock integrations and automations. This is the first step toward connecting Croct more deeply with the rest of your stack and turning insights into action automatically.
2025 proved the platform. 2026 is about multiplying what teams can do with it.
Happy New Year! 🍾🥂✨