7 posts about

Data & Analytics

Average revenue per user (ARPU) vs. average ticket_ definition and comparison (1).png

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

Analytics Perks and Points of attention in 2023.png

Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.

How to craft a good tracking plan to optimize the user journey.png

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

First a graph representing the midnight policy with a moon representing the end of the cycle and, below, a graph representing the timeout policy with an arrow connecting the session interval representing the grace time.

Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.

ID Resolution.png

Identity resolution can help you recognize your customers and create a coherent user journey among different channels and devices. Although the most common way is to use identifiers like email addresses, phone numbers, and internal IDs, there's a much more advanced way to connect and progressively enrich users' profiles.

Three people separated in cells of a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

Gray image showing a representation of a RFM analysis

If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.

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