7 posts about

Data & Analytics

A woman on her laptop surrounded by ARPU and average ticket graphs

Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.

Six different types of graphs representing analytics strategies and tools.

Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.

Croct's mascot surrounded by flowcharts representing parts of a tracking plan.

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Two lines with clock icon graphs representing session start and end definition dynamics.

Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.

A user surrounded by emojis representing different devices and marketing touch points.

Identity resolution helps you recognize customers and create a coherent user journey among different channels and devices. Find out what's the most advanced way to do it these days.

Three user avatars — each corresponding to a cluster of cells in a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

Image with dark background showing a representation of a RFM analysis

If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.

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