# Segmentation

- [Product update: estimate your audience size](/post/estimate-audience-size.md): Take the guesswork out of targeting! Our new audience estimator gives you instant, data-backed insights on your segment sizes, helping you build more impactful personalized experiences with ease.
- [How to personalize Sanity content based on visitor behavior](/post/personalization-sanity-visitor-behavior.md): Sanity models content variants well and leaves delivery to you. Compare building the six-layer stack yourself with attaching a dynamic layer per module, while keeping your schemas untouched.
- [How to personalize Storyblok content based on visitor behavior](/post/personalization-storyblok-visitor-behavior.md): Storyblok doesn't personalize content out of the box. Compare building a personalization engine in-house with installing the Optimize app: one command, and marketers take it from there.
- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [Product update: activate firmographics data for real-time ABM personalization](/post/integrations-firmographics-data-abm.md): We are thrilled to announce four new native integrations that allow you to seamlessly activate firmographic data from 6sense, Clearbit, Demandbase, and ZoomInfo to power real-time, server-side ABM personalization with Croct.
- [How to optimize forms for higher lead generation](/post/optimize-forms-lead-generation.md): Learn how to AB test conversion forms to scale lead generation. Discover the highest-impact variables to test and how reducing friction can significantly increase your qualified lead rate.
- [Activating ZoomInfo firmographic data for real-time ABM website personalization](/post/zoominfo-abm-website-personalization.md): Learn how to use ZoomInfo firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating Clearbit firmographic data for real-time ABM website personalization](/post/clearbit-abm-website-personalization.md): Learn how to use Clearbit firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating Demandbase firmographic data for real-time ABM website personalization](/post/demandbase-abm-website-personalization.md): Learn how to use Demandbase firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating 6sense firmographic data for real-time ABM website personalization](/post/6sense-abm-website-personalization.md): Learn how to use 6sense firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Built-in advanced segmentation for experiments and AB testing](/post/built-in-advanced-segmentation-experiments-ab-testing.md): Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
- [Counting the uncountable: how we replaced 115 days of computation with a few seconds of math](/post/audience-estimator.md): How we estimate audience sizes across millions of users in seconds using sampling and Bayesian math.
- [How we built a static analyzer for a real-time query language](/post/static-analyzer.md): Inside the static analyzer that powers type inference, contradiction detection, and reactive evaluation in CQL.
- [The best headless CMS for personalization](/post/best-headless-cms-personalization.md): Implementing personalization in a headless architecture is significantly harder than simple content delivery. But it shouldn't be.
- [Product update: meet event-based expressions](/post/event-expressions.md): CQL just got a memory. With event-based expressions, you can now segment users by past behavior and create audiences that react to real journeys.
- [Product update: introducing the AudienceMatched event](/post/audience-matched-event.md): New system event fired whenever a user matches an audience, enabling deeper analysis, cleaner segmentation, and upcoming analytics upgrades.
- [Product update: new e-commerce events for behavior segmentation](/post/new-ecommerce-events.md): New automatically processed e-commerce events provide deeper insights into customer behavior, enabling smarter segmentation and real-time personalization.
- [Product update: new location variables for richer segmentation](/post/location-variables.md): We've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.
- [Feature flags pros, cons, and alternatives](/post/feature-flags.md): Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.
- [What is a Customer Data Platform (CDP)?](/post/customer-data-platform-cdp.md): A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.
- [Why you don't need third-party data to personalize your website](/post/third-party-data-website-personalization.md): If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.
- [Optimizely vs. Croct: choose your personalization platform ](/post/optimizely-vs-croct.md): Optimizely: the go-to marketing OS for big corps. Croct: accessible to mid-size firms. Values performance. Which one suits you best?
- [How to personalize your site based on the session's landing page](/post/reading-history-playbook.md): Learn how you can easily segment anonymous users based on their reading history and create targeted dynamic content based on that.
- [How to dynamically change your site based on ABM campaigns](/post/abm-playbook.md): Learn how to implement targeted communication on your website according to the user company and attract high-value accounts.
- [How to reduce your fintech CAC with personalization](/post/fintech-personalization.md): Learn how to use fintech personalization to deliver the right message to one audience without affecting the experience of others.
- [How to optimize your Meta campaign ROI with personalization](/post/meta-campaign-playbook.md): A step-by-step on how you can dynamically change the content of your site to match offers users visualized on your Meta ads.
- [How to increase paid search conversions with personalization](/post/paid-search-playbook.md): Learn how to create website copies, images, and layouts that dynamically change according to users' search terms.
- [How to personalize your site for customers and visitors](/post/clients-communication-playbook.md): These days consumers expect buying journey stage-based communication. Learn how to personalize your site and deliver targeted content.
- [How to adapt your site to anonymous users' interests ](/post/anonymous-users-playbook.md): Personalizing visitors' journeys even before they sign up is game-changing. Learn how to do it by taking advantage of anonymous users' data.
- [How to boost your ads performance and overcome marketing channel saturation ](/post/how-to-boost-your-ads-performance.md): Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.
- [HubSpot CMS Hub vs. Croct: which are the differences?](/post/croct-hubspot-cms-hub.md): We compared HubSpot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.
- [The 7 most frequent personalization mistakes and how to avoid them](/post/most-frequent-personalization-mistakes.md): Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.
- [Croct vs. Google Optimize: choosing your best CRO path](/post/croct-google-optimize.md): Google Optimize is a reliable AB testing platform but lacks advanced features. Check out this detailed analysis for better decision-making.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.
- [How to run AB tests with personalization](/post/ab-tests-personalization.md): No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.
- [How to use RFM analysis to measure customer loyalty?](/post/rfm-analysis.md): If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.
- [How Sem Parar cuts remarketing costs using personalization](/post/case-study-sem-parar-remarketing.md): Onsite remarking is an underrated strategy for optimizing paid advertising investments. See how Sem Parar increased in 13% the conversion rate of returning visitors by leveraging personalization.
- [How progressive profiling can improve user experience](/post/progressive-profiling.md): Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.