Progressive Profiling

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.

If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Google Optimize is a reliable AB testing platform, but it falls short when you need an advanced solution. In this post, we analyzed the two platforms, exploring features to help you choose better.

Identity resolution helps you recognize customers and create a coherent user journey among different channels and devices. Find out what's the most advanced way to do it these days.

Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.