Progressive Profiling

While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.

Google Optimize is a reliable AB testing platform, but it falls short when you need an advanced solution. In this post, we analyzed the two platforms, exploring features to help you choose better.

Identity resolution can help you recognize your customers and create a coherent user journey among different channels and devices. Although the most common way is to use identifiers like email addresses, phone numbers, and internal IDs, there's a much more advanced way to connect and progressively enrich users' profiles.

Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.