# Product Marketing

- [Sales pitch: connecting market insights to your solution](/post/how-to-craft-a-winning-sales-pitch.md): Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your problems.

- [Product positioning: why you should AB test it](/post/positioning.md): Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.