Gladys Gordon

A person's head with a target represents a brand's positioning. On one side of the head there is hypothesis A and, on the other side, hypothesis B, representing an AB test.

Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.

Why you should test your product positioning

Juliana Amorim

Mariana Bonanomi

Gabriela Nascimento

A chart with three almost completely filled bars highlighted with up arrows indicating high priority and a second chart with three poorly filled bars with down arrows indicating lack of priority

Growing your business is challenging: costs, time, and opportunities are on the line. Knowing prioritization methods in depth is essential for anyone ahead of growth strategies, so here is all you should know about the most used method, the ICE score.

Product Marketing