2 posts about

Product Marketing

Image with green background containing Croct's logo, a money bag emoji and text that reads "Sales pitch: connecting market insights to your solution"

Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your initial problems. Keep reading to learn more.

On one side of a person's head avatar there is the letter A and, on the other side, the letter B, representing an AB test.

Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.

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