# Location

- [Product update: new location variables for richer segmentation](/post/location-variables.md): We've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.
- [The best international-ready React phone number input libraries of 2026](/post/best-react-phone-number-input-libraries.md): Collecting phone numbers is a critical part of user onboarding, registration, and lead generation. But building a seamless, international-ready phone input from scratch is time-consuming and error-prone.
- [How to use website dynamic content based on the user's location ](/post/location-playbook.md): Create seamless browsing experiences. Follow this step-by-step to learn how to use location-based personalized content on your website.
- [Learn how Zapay leveraged user location to get a 27% increase in transactions](/post/case-study-zapay-location.md): Learn how this govtech got increased market share by fostering credibility and trustworthiness through personalization. 
- [How to display personalized free shipping offers dynamically](/post/free-shipping-ideas.md): Effectively communicating free shipping offers can be quite challenging. In this post, we will explain how to create free shipping rules using Croct.
- [How to use IP location APIs for localized content](/post/ip-location-api-localized-content.md): Discover the power of IP location APIs for seamless integration - or explore the simpler alternative for personalization and geomarketing.
- [How ISZI increased conversions by +39% and the ARPU by +88%](/post/case-study-iszi-free-shipping.md): While some users were frustrated after seeing an offer that wouldn't fit their location context, ISZI's team realized they needed to personalize the e-commerce. Read on to see how we helped them increase the conversion rate by +39% and average revenue per user by +88%.
- [How to use location-based personalization on your website](/post/personalization-location.md): Location-based personalization helps you communicate with customers from specific countries, states, and cities. Read on and learn more.