8 posts about

Lead Generation

Croct's logo, a bulls eye emoji representing the target ABM audience, and the title of the post.

Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

A money bag emoji representing a meta campaign's ROI followed by the title of the article

Users often click ads but don’t convert right away. Later, they go to your website and struggle to find the same offer that caught their attention. But you can change that with personalization.

Croct's logo, a magnifier emoji representing paid search, and the title of the blog post.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

A wireframe of a search engine results page.

It takes high investments to get people on your website, whether it's through paid ads or organic search. Read on to find out how to improve your SEO efforts and leverage your website personalization.

Three user avatars going inside a sales funnel

Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.

Croct mascot in front of a website wireframe and its main elements with green checkmarks.

Drive conversions on your landing page with this guide for following the best practices. After all, killer copies and design are just two of them. Read on to learn about many others.

Newsletter coming out of an envelope surrounded by Brazil Journal's logo and user avatars.

An in-depth analysis on how personalization and progressive profiling applied to a subscription form helped Brazil Journal increase their subscribed email list by 93%.

A man surrounded by emojis that represent his user profile attributes.

Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.

Let's grow together!

Learn practical tactics our customers use to grow by 20% or more.