# Insights & Analytics

- [Product update: Google Tag Manager integration for auto-tracking](/post/google-tag-manager-integration.md): Turn your GTM data into action. Croct’s new native Google Tag Manager integration automatically captures behavioral events to power real-time personalization, AB tests, and audience creation. Zero code needed.
- [Product update: new widgets for clicks and session duration](/post/analytics-click-session-duration.md): Recently, we introduced automatic click tracking. Capturing this granular data is just the beginning. To help you analyze content consumption and interface interaction instantly, we added new widgets to your dashboards.
- [Product update: autocapture for clicks and scrolls](/post/autocapture-clicks-scrolls.md): We introduced automatic tracking for clicks and scrolls. Capture interaction coordinates and reading depth without manual configuration.
- [Product update: enhanced analytics dashboards](/post/conversion-dashboards.md): Check our new dashboards with widgets for leads and sign-ups, a dedicated Conversions tab, and audience filtering to improve your analysis.
- [Product update: autocapture for engagement and product events](/post/autocapture-engagement-product-events.md): We now automatically capture ProductViewed, PostViewed, and LinkOpened to simplify setup and improve personalization, segmentation, and analytics.
- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [Croct vs. analytics platforms: understanding the differences](/post/croct-vs-analytics-platforms.md): If you've ever compared the number of unique users in GA4, Amplitude, Mixpanel, or any analytics platform with the number of active users in Croct, you've probably noticed a difference between them. Read more to learn why it happens.
- [Skills Marketing Operations Managers must master](/post/marketing-operations.md): Marketing Operations Manager has been emerging as a new "it" role. To stand out in the market, understand the nuances of this position.
- [Personalization opportunities from Vercel's website](/post/what-we-learned-from-vercel.md): Check out some missed website personalization opportunities we have found on Vercel's home page.
- [What is a tag manager and how it works](/post/how-tag-manager-works.md): If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.
- [ARPU vs. average ticket: definition and comparison](/post/arpu-vs-average-ticket.md): Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.
- [Web analytics: how to get insights from your data in 2024](/post/analytics-points-of-attention.md): Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.
- [How to craft a good tracking plan to optimize the user journey](/post/tracking-plan.md): While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.
- [The 7 most frequent personalization mistakes and how to avoid them](/post/most-frequent-personalization-mistakes.md): Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.
- [How to run AB tests with personalization](/post/ab-tests-personalization.md): No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.
- [How to use RFM analysis to measure customer loyalty?](/post/rfm-analysis.md): If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.