Identity Resolution

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Identity resolution can help you recognize your customers and create a coherent user journey among different channels and devices. Although the most common way is to use identifiers like email addresses, phone numbers, and internal IDs, there's a much more advanced way to connect and progressively enrich users' profiles.