2 posts about

Identity Resolution

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Personalization
The 7 most frequent personalization mistakes and how to avoid them
By Mariana Bonanomi

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

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A user surrounded by emojis representing different devices and marketing touch points.
Data & Analytics
Identity resolution: recognizing users on multiple devices
By Juliana Amorim and Mariana Bonanomi

Identity resolution helps you recognize customers and create a coherent user journey among different channels and devices. Find out what's the most advanced way to do it these days.

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