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A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.
Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.
Identity resolution helps you recognize customers and create a coherent user journey among different channels and devices. Find out what's the most advanced way to do it these days.
Learn practical tactics our customers use to grow by 20% or more.