Customer Data Platform (CDP)

When selecting a CDP, prioritizing features that support your business goals is essential. Key capabilities to consider include data collection and integration, identity resolution, audience segmentation, real-time processing, data governance and compliance, and platform integrations.

CDPs can also support a wide range of advanced marketing strategies, including cross-channel personalization, journey orchestration, workflow automation, and deep analytics.

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.