# Conversion Rate Optimization (CRO)

- [How to personalize Sanity content based on visitor behavior](/post/personalization-sanity-visitor-behavior.md): Sanity models content variants well and leaves delivery to you. Compare building the six-layer stack yourself with attaching a dynamic layer per module, while keeping your schemas untouched.
- [How to personalize Storyblok content based on visitor behavior](/post/personalization-storyblok-visitor-behavior.md): Storyblok doesn't personalize content out of the box. Compare building a personalization engine in-house with installing the Optimize app: one command, and marketers take it from there.
- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [Product update: new Hydrogen SDK for Shopify e-commerce stores](/post/shopify-hydrogen-sdk.md): We are thrilled to announce the official release of the Shopify Hydrogen SDK. Designed for speed, flexibility, and privacy, our new SDK empowers developers to seamlessly integrate Croct’s powerful personalization and AB testing engine into their Hydrogen storefronts.
- [Storyblok native AB testing vs. Optimize app: choosing the right experimentation architecture](/post/storyblok-ab-testing-vs-optimize-app.md): Compare Storyblok's new native AB testing feature with the Optimize app. Explore the differences in integration, developer dependency, and capabilities to choose your ideal experimentation setup.
- [From idea to live before lunch: how CVC launched an AB test from scratch in 20 minutes ](/post/case-study-cvc-ab-test-20-min.md): Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
- [How CVC unlocked +42% engagement by changing a single carousel rule](/post/case-study-cvc-ab-test-carousel.md): By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward. 
- [Mercantil Bank: optimizing forms to increase lead generation](/post/case-study-mercantil-form-ab-test.md): Learn how Mercantil Bank used AB testing to reduce form friction, boosting conversions by 5.5% and lowering CAC by 23.6% without losing lead quality.
- [Server-side vs client-side AB testing: how to eliminate flickering and ensure great performance](/post/server-side-vs-client-side-ab-testing.md): Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
- [Printi: how to validate features before a full rollout](/post/case-study-printi-ab-test.md): Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
- [Cobli: when a simple copy change makes all the difference](/post/case-study-cobli-ab-test.md): Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
- [Which headless CMS is best for AB testing?](/post/best-headless-cms-ab-testing.md): Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
- [Which headless CMS is best for personalization?](/post/best-headless-cms-personalization.md): Implementing personalization in a headless architecture is significantly harder than simple content delivery. But it shouldn't be.
- [Product update: enhanced analytics dashboards](/post/conversion-dashboards.md): Check our new dashboards with widgets for leads and sign-ups, a dedicated Conversions tab, and audience filtering to improve your analysis.
- [9 ideas to increase B2B lead generation conversion rates](/post/b2b-lead-generation-ideas.md): Learn practical ways to use real-time intent-based personalization to increase B2B lead generation without extra landing pages or third-party data.
- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [How to run AB tests on VTEX e-commerce stores](/post/vtex-ab-testing.md): AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.
- [How a component CMS scales product UI experimentation](/post/component-cms-product-ui-experimentation.md): A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
- [Why product UI experimentation is so hard](/post/product-ui-experimentation.md): Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
- [How to use Craft CMS for AB testing and website personalization](/post/craft-cms-ab-testing-personalization.md): Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.
- [How to run AB tests in React applications](/post/ab-testing-react-applications.md): As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
- [How to use Prismic CMS for AB testing and website personalization](/post/prismic-cms-ab-testing-personalization.md): Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.
- [How to use Sanity CMS for AB testing and website personalization](/post/sanity-cms-ab-testing-personalization.md): Sanity CMS is one of the most popular headless CMS among developers for static content websites. However, growth teams often require AB testing tools and personalization engines. Learn how to make this a reality.
- [How to convince your boss to invest in personalization now](/post/personalization-business-plan.md): Learn how to make a compelling case for personalization in your company. Show your boss the ROI potential, reduced CAC, and increased conversions that come from adopting a tailored customer experience strategy.
- [How to use Contentful CMS for AB testing and website personalization](/post/contentful-cms-ab-testing-personalization.md): In recent news, Contentful announced its acquisition of Ninetailed, a personalization and AB testing tool. While this acquisition aims to fill gaps in the platform, one could question whether Contentful is ready to handle personalization and AB testing effectively.
- [How to use Storyblok CMS for AB testing and website personalization](/post/storyblok-cms-ab-testing-personalization.md): Storyblok is ideal for content-rich websites that need flexibility and scalability without being tied to a traditional monolithic CMS structure, but it has limitations when it comes to personalization and AB testing. Learn what Storyblok is good for and what your alternatives are to unlock experimentation.
- [How to use Strapi CMS for AB testing and website personalization](/post/strapi-cms-ab-testing-personalization.md): Strapi is a great headless CMS choice for your website, but it has limitations when it comes to personalization and AB testing. Learn what Strapi is good for, why this is a challenge, and what your alternatives are to unlock experimentation.
- [VR Gente: using campaign data to convert +70%](/post/case-study-vr-gente-campaign.md): Learn how VR Gente increased the weekly lead generation by 70% and achieved substantial improvements in lead qualification.
- [Optimizely vs. Croct: choose your personalization platform ](/post/optimizely-vs-croct.md): Optimizely: the go-to marketing OS for big corps. Croct: accessible to mid-size firms. Values performance. Which one suits you best?
- [SaaS conversion growth model free template](/post/saas-growth-model-free-template.md): Download our free template and discover how fast you should scale.
- [Mutiny vs. Croct: uncovering the best alternative for personalization](/post/mutiny-vs-croct.md): Mutiny or Croct? Which one should you rely on for personalization? This guide will help you find out which is the best fit for your team.
- [How to personalize your site based on marketing campaigns](/post/marketing-campaign-playbook.md): Learn how to use dynamic content on your site to match offers users see on ads. This will save you time and money on remarketing.
- [How to personalize your site to match organic search intent](/post/organic-search-playbook.md): Follow this step-by-step guide to learn how to dynamically change your website content according to users' organic search intent. 
- [How to use website dynamic content based on the user's location ](/post/location-playbook.md): Create seamless browsing experiences. Follow this step-by-step to learn how to use location-based personalized content on your website.
- [How to optimize your Meta campaign ROI with personalization](/post/meta-campaign-playbook.md): A step-by-step on how you can dynamically change the content of your site to match offers users visualized on your Meta ads.
- [How to increase paid search conversions with personalization](/post/paid-search-playbook.md): Learn how to create website copies, images, and layouts that dynamically change according to users' search terms.
- [Why (and how) visual editors impact performance](/post/visual-editors-cro-perfomance.md): In this post, you will learn the pros and cons of using visual editors and discover alternatives to help you prioritize performance.
- [Google Campus meet-up: sharing personalization insights ](/post/google-campus-meet-up.md): Find out how our customers utilized client vs. non-client and location segmentations to build trust and foster consumer loyalty.

- [Personalization Talks by Anna Ambrozevich](/post/personalization-talks-croct.md): Check out this interview our founder Juliana Amorim has given to the CRO & Personalization blog, by Anna Ambrozevich. 
- [The best Google Optimize alternative for personalization](/post/google-optimize-personalization-alternative.md): Google Optimize sunset unlocks a whole new level of personalization. Say hello to a world of advanced segmentation possibilities.
- [Crack the code: how to score and qualify anonymous users](/post/lead-scoring-anonymous.md): Lead scoring helps businesses make data-driven decisions. But how can you succeed when facing an anonymous profile? Find out more here.
- [Segment customers from visitors and improve your website performance](/post/segment-customers-improve-performance.md): Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.
- [CRO teams' dependency on devs: how to overcome the collaboration puzzle](/post/cro-dependency-on-devs.md): Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.
- [What is a tag manager and how it works](/post/how-tag-manager-works.md): If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.
- [The search for conversions through sales funnel optimization](/post/search-for-conversions-sales-funnel.md): Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.
- [ARPU vs. average ticket: definition and comparison](/post/arpu-vs-average-ticket.md): Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.
- [Website personalization: a complete guide](/post/website-personalization.md): Website personalization is now a buzzword. Check out this post for a comprehensive guide with personalization benefits.
- [Drive conversions: 7 tips for landing page optimization](/post/landing-pages-best-practices-drive-conversions.md): Drive conversions on your landing page with this guide that helps you go beyond good copy and design.
- [How to boost your ads performance and overcome marketing channel saturation ](/post/how-to-boost-your-ads-performance.md): Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.
- [The one cost that marketers don't consider](/post/opportunity-cost-of-lack-of-personalization.md): Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.
- [How to implement an exit pop up that doesn't suck](/post/how-to-implement-an-exit-pop-up.md): Exit pop ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.
- [HubSpot CMS Hub vs. Croct: which are the differences?](/post/croct-hubspot-cms-hub.md): We compared HubSpot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.
- [How CRO mature is your company](/post/cro-maturity.md): Among the companies we help grow, there are many different levels regarding CRO maturity. Read this article to find out how CRO mature your company is and what your next steps might be.
- [How to create multiple landing pages faster](/post/how-to-create-multiple-landing-pages-faster.md): Landing pages are indispensable for generating conversions, but you may be managing them the wrong way. Read this article to find out how to make this process faster with dynamic content.
- [Croct vs. Google Optimize: choosing your best CRO path](/post/croct-google-optimize.md): Google Optimize is a reliable AB testing platform but lacks advanced features. Check out this detailed analysis for better decision-making.
- [How Netflix triggers you to keep watching](/post/netflix-cro-triggers.md): From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.
- [How not to sabotage your CRO strategies](/post/cro-strategies.md): The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!
- [8 CRO triggers we can learn from Spotify](/post/spotify-cro-triggers.md): Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.
- [How to run AB tests with personalization](/post/ab-tests-personalization.md): No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.
- [How Croct's AB testing engine works](/post/croct-ab-testing-engine.md): In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.
- [Bayesian approach: a deep overview for AB testing](/post/bayesian-ab-testing.md): AB tests is essential for analyzing variants and choosing your best option. Keep reading for a broad overview of the Bayesian approach.
- [Bayesian or frequentist: which approach is better for AB testing?](/post/bayesian-vs-frequentist.md): When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.
- [The ultimate guide for AB testing analysis](/post/ultimate-guide-ab-testing-analysis.md): Conversion rate optimization is all about AB testing. Whether you're a beginner or a seasoned pro, this comprehensive guide will be a valuable resource for you.