# Content Marketing

- [9 ideas to increase B2B lead generation conversion rates](/post/b2b-lead-generation-ideas.md): Learn practical ways to use real-time intent-based personalization to increase B2B lead generation without extra landing pages or third-party data.
- [Exploring the different types of CMS](/post/types-of-cms.md): From enterprise solutions to marketing-focused website builders, understanding the key differences between CMS types can help you choose the right one for your business.
- [How to personalize your site based on the session's landing page](/post/reading-history-playbook.md): Learn how you can easily segment anonymous users based on their reading history and create targeted dynamic content based on that.
- [How +A Educação increased lead generation for 20 blogs](/post/case-study-mais-a-educacao-lead-generation.md): Discover how website personalization made it possible for this Brazilian EdTech to optimize lead generation by merging 20 blogs into one.
- [Google Campus meet-up: sharing personalization insights ](/post/google-campus-meet-up.md): Find out how our customers utilized client vs. non-client and location segmentations to build trust and foster consumer loyalty.

- [Personalization Talks by Anna Ambrozevich](/post/personalization-talks-croct.md): Check out this interview our founder Juliana Amorim has given to the CRO & Personalization blog, by Anna Ambrozevich. 
- [The end of third-party cookies and how it affects marketers](/post/third-party-cookies-end.md): The end of third-party cookies concerns marketers who personalize ads and websites. This post will help you adapt to these changes safely.
- [How to implement an exit pop up that doesn't suck](/post/how-to-implement-an-exit-pop-up.md): Exit pop ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.
- [Product positioning: why you should AB test it](/post/positioning.md): Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.
- [How to use location-based personalization on your website](/post/personalization-location.md): Location-based personalization helps you communicate with customers from specific countries, states, and cities. Read on and learn more.