# Case Studies

- [From idea to live before lunch: how CVC launched an AB test from scratch in 20 minutes ](/post/case-study-cvc-ab-test-20-min.md): Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
- [How CVC unlocked +42% engagement by changing a single carousel rule](/post/case-study-cvc-ab-test-carousel.md): By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward. 
- [Mercantil Bank: optimizing forms to increase lead generation](/post/case-study-mercantil-form-ab-test.md): Learn how Mercantil Bank used AB testing to reduce form friction, boosting conversions by 5.5% and lowering CAC by 23.6% without losing lead quality.
- [Printi: how to validate features before a full rollout](/post/case-study-printi-ab-test.md): Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
- [Cobli: when a simple copy change makes all the difference](/post/case-study-cobli-ab-test.md): Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
- [VR Gente: using campaign data to convert +70%](/post/case-study-vr-gente-campaign.md): Learn how VR Gente increased the weekly lead generation by 70% and achieved substantial improvements in lead qualification.
- [How +A Educação increased lead generation for 20 blogs](/post/case-study-mais-a-educacao-lead-generation.md): Discover how website personalization made it possible for this Brazilian EdTech to optimize lead generation by merging 20 blogs into one.
- [Ditching beliefs: Bling's insights on smart CRO investments](/post/case-study-bling-ab-test-insights.md): Discover what Bling’s team has found about by testing different versions of their integration page.
- [Google Campus meet-up: sharing personalization insights ](/post/google-campus-meet-up.md): Find out how our customers utilized client vs. non-client and location segmentations to build trust and foster consumer loyalty.

- [Learn how Zapay leveraged user location to get a 27% increase in transactions](/post/case-study-zapay-location.md): Learn how this govtech got increased market share by fostering credibility and trustworthiness through personalization. 
- [How Sem Parar gained autonomy with Croct](/post/sem-parar-croct-autonomy.md): Sem Parar is a well-known automatic tagging company. Find out how they used Croct to create a personalized website.
- [Customer segmentation: how CARE got a 97% increased ARPU](/post/case-study-care-customers.md): Find out how CARE Natural Beauty leveraged customer segmentation to personalize their home page and increase e-commerce performance. 
- [How Randon got a 32% rise in conversions with personalization](/post/case-study-randon-interests.md): Learn how the Brazilian company Randon leveraged personalization to highlight their benefits to clients, achieving outstanding results.
- [How Farmamake increased conversion rates and ARPU with personalization](/post/case-study-farmamake-interests.md): Brazil's beauty and personal care market is the 4th largest worldwide. Read this article on how Farmamake leveraged partnerships with influencers to personalize their website and boost results.
- [Fintech lead generation: Creditas' personalization case](/post/case-study-creditas-remarketing.md): Fintech lead generation can be tricky. Learn how Creditas used personalization to increase credit simulations on their website.
- [How Aegro had a 28% increase in conversion rate by using personalization ](/post/case-study-aegro-blog-interests.md): Aegro's marketing team adopted a personalization strategy on its website to communicate to many agribusiness niches. Find out how this SaaS startup achieved a +28% increase in lead conversion rate.
- [How ISZI increased conversions by +39% and the ARPU by +88%](/post/case-study-iszi-free-shipping.md): While some users were frustrated after seeing an offer that wouldn't fit their location context, ISZI's team realized they needed to personalize the e-commerce. Read on to see how we helped them increase the conversion rate by +39% and average revenue per user by +88%.
- [How Sem Parar cuts remarketing costs using personalization](/post/case-study-sem-parar-remarketing.md): Onsite remarking is an underrated strategy for optimizing paid advertising investments. See how Sem Parar increased in 13% the conversion rate of returning visitors by leveraging personalization.
- [Brazil Journal Newsletter: how Croct increased its subscribed users by 93%](/post/case-study-brazil-journal-newsletter.md): An in-depth analysis on how personalization and progressive profiling applied to a subscription form helped Brazil Journal increase their subscribed email list by 93%.