# Behavior

- [How Netflix triggers you to keep watching](/post/netflix-cro-triggers.md): From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.
- [8 CRO triggers we can learn from Spotify](/post/spotify-cro-triggers.md): Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.
- [The challenges of interpreting sessions in real-time](/post/sessionization.md): Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.