# A/B testing

- [The best AB testing platforms for the Brazilian market](/post/ab-testing-brazil.md): Most "best AB testing tools" lists are written for buyers in the US or Europe. If you're running experiments from Brazil, the ranking changes. Sometimes dramatically.
- [The best AB testing tools for headless websites](/post/best-ab-testing-headless-websites.md): Struggling with flicker and performance on your headless site? Discover the best AB testing tools for modern web frameworks, categorized by data architecture, use case, and headless integration needs.
- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [Storyblok AB testing options compared: native, VWO plugin, and the Optimize app](/post/storyblok-ab-testing-vs-optimize-app.md): Compare the three ways to run AB tests in Storyblok: native experiments, the VWO plugin, and Croct's Optimize app. See the differences in what you build, what you pay for, and what your marketing team can do alone.
- [From idea to live before lunch: how CVC launched an AB test from scratch in 20 minutes ](/post/case-study-cvc-ab-test-20-min.md): Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
- [How CVC unlocked +42% engagement by changing a single carousel rule](/post/case-study-cvc-ab-test-carousel.md): By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward. 
- [Server-side vs client-side AB testing: how to eliminate flickering and ensure great performance](/post/server-side-vs-client-side-ab-testing.md): Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
- [Feature flags vs. AB testing: when and how to use both for safer product rollouts](/post/feature-flags-vs-ab-testing.md): Learn the difference between feature flags and AB testing and map the lifecycle of a feature rollout to mitigate risk and accurately measure business impact.
- [Built-in advanced segmentation for experiments and AB testing](/post/built-in-advanced-segmentation-experiments-ab-testing.md): Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
- [Printi: how to validate features before a full rollout](/post/case-study-printi-ab-test.md): Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
- [Cobli: when a simple copy change makes all the difference](/post/case-study-cobli-ab-test.md): Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
- [The best headless CMS for AB testing](/post/best-headless-cms-ab-testing.md): Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [How to run AB tests on VTEX e-commerce stores](/post/vtex-ab-testing.md): AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.
- [Integrating dynamic content, AB testing, and personalization into Strapi CMS](/post/strapi-cms-integration-templates.md): A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.
- [Unlock dynamic content, AB testing, and personalization in Sanity CMS](/post/sanity-cms-integration-templates.md): We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.
- [A guide to AB testing tools: from no-code to developer-centric solutions](/post/ab-testing-tools.md): AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.
- [Feature flags pros, cons, and alternatives](/post/feature-flags.md): Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.
- [How a component CMS scales product UI experimentation](/post/component-cms-product-ui-experimentation.md): A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
- [Why product UI experimentation is so hard](/post/product-ui-experimentation.md): Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
- [Product update: enhanced AB testing insights](/post/ab-testing-insights.md): Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.
- [How to use Craft CMS for AB testing and website personalization](/post/craft-cms-ab-testing-personalization.md): Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.
- [How to run AB tests in React applications](/post/ab-testing-react-applications.md): As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
- [How to use Prismic CMS for AB testing and website personalization](/post/prismic-cms-ab-testing-personalization.md): Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.
- [How to use Sanity CMS for AB testing and website personalization](/post/sanity-cms-ab-testing-personalization.md): Sanity CMS is one of the most popular headless CMS among developers for static content websites. However, growth teams often require AB testing tools and personalization engines. Learn how to make this a reality.
- [How to use Contentful CMS for AB testing and website personalization](/post/contentful-cms-ab-testing-personalization.md): In recent news, Contentful announced its acquisition of Ninetailed, a personalization and AB testing tool. While this acquisition aims to fill gaps in the platform, one could question whether Contentful is ready to handle personalization and AB testing effectively.
- [How to use Storyblok CMS for AB testing and website personalization](/post/storyblok-cms-ab-testing-personalization.md): Storyblok is ideal for content-rich websites that need flexibility and scalability without being tied to a traditional monolithic CMS structure, but its native AB testing covers content variants while leaving the experimentation pipeline to your engineering team.
- [How to use Strapi CMS for AB testing and website personalization](/post/strapi-cms-ab-testing-personalization.md): Strapi is a great headless CMS choice for your website, but it has limitations when it comes to personalization and AB testing. Learn what Strapi is good for, why this is a challenge, and what your alternatives are to unlock experimentation.
- [Optimizely vs. Croct: choose your personalization platform ](/post/optimizely-vs-croct.md): Optimizely: the go-to marketing OS for big corps. Croct: accessible to mid-size firms. Values performance. Which one suits you best?
- [Ditching beliefs: Bling's insights on smart CRO investments](/post/case-study-bling-ab-test-insights.md): Discover what Bling’s team has found about by testing different versions of their integration page.
- [How do you talk your boss into AB testing? ](/post/talk-your-boss-ab-testing.md): Ever had your boss pushed back on AB testing? This article will give you the arguments you need to overcome any objections!
- [Google Campus meet-up: sharing personalization insights ](/post/google-campus-meet-up.md): Find out how our customers utilized client vs. non-client and location segmentations to build trust and foster consumer loyalty.

- [The best Google Optimize alternative for personalization](/post/google-optimize-personalization-alternative.md): Google Optimize sunset unlocks a whole new level of personalization. Say hello to a world of advanced segmentation possibilities.
- [Croct vs VWO: choosing your best AB testing software alternative](/post/croct-vwo-comparative.md): Croct and VWO are two robust AB testing with personalization platforms. Read our comparative to find out what makes these platforms unique.
- [CRO teams' dependency on devs: how to overcome the collaboration puzzle](/post/cro-dependency-on-devs.md): Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.
- [ Taking advantage of AB testing](/post/taking-advantage-of-ab-testing.md): AB testing the content on your website allows for data-driven decision-making and improves user experience. Ready to start taking advantage of it? Start now by reading our guide.
- [The one cost that marketers don't consider](/post/opportunity-cost-of-lack-of-personalization.md): Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.
- [HubSpot CMS Hub vs. Croct: which are the differences?](/post/croct-hubspot-cms-hub.md): We compared HubSpot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.
- [Croct vs. Google Optimize: choosing your best CRO path](/post/croct-google-optimize.md): Google Optimize is a reliable AB testing platform but lacks advanced features. Check out this detailed analysis for better decision-making.
- [How to implement dynamic website content with PMS](/post/how-to-implement-dynamic-content-pms.md): Website personalization gives your flexibility and autonomy to implement dynamic content. Learn how a PMS can make this task easier.
- [Why web CMS and AB testing platforms are no longer enough](/post/cms-ab-testing.md): Consumer expectations for online experiences have changed, so static content and traditional CMS platforms are no longer enough. Meet PMS, a solution to deliver advanced personalized experiences to your users.
- [Product positioning: why you should AB test it](/post/positioning.md): Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.
- [How AB tests help Growth Product Managers](/post/ab-tests-growth-product-managers.md): With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.
- [AB testing template: how to plan and document experiments](/post/plan-ab-tests-free-template.md): This AB testing template will help you estimate tests duration, prioritize the right ideas in your backlog, and come up with new ones. 
- [How Croct's AB testing engine works](/post/croct-ab-testing-engine.md): In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.
- [Bayesian approach: a deep overview for AB testing](/post/bayesian-ab-testing.md): AB tests is essential for analyzing variants and choosing your best option. Keep reading for a broad overview of the Bayesian approach.
- [Bayesian or frequentist: which approach is better for AB testing?](/post/bayesian-vs-frequentist.md): When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.
- [The ultimate guide for AB testing analysis](/post/ultimate-guide-ab-testing-analysis.md): Conversion rate optimization is all about AB testing. Whether you're a beginner or a seasoned pro, this comprehensive guide will be a valuable resource for you.