---
title: "How to personalize your site to match organic search intent"
slug: "organic-search-playbook"
locale: "en-us"
description: "Follow this step-by-step guide to learn how to dynamically change your website content according to users' organic search intent. "
published_at: "2024-05-13"
updated_at: "2026-05-04"
image: "https://storage.googleapis.com/croct-assets-b931d070/blog/How_to_personalize_your_site_to_match_organic_search_intent_2d8a6a0e0a/How_to_personalize_your_site_to_match_organic_search_intent_2d8a6a0e0a.png"
authors: ["Mariana Bonanomi","Yasmin Gonçalves"]
category: "Playbooks"
tags: ["Conversion Rate Optimization (CRO)","Dynamic Content","How To","Personalization ideas"]
canonical: "https://blog.croct.com/post/organic-search-playbook"
---

# How to personalize your site to match organic search intent

You're investing tons of resources to create an effective content strategy and drive traffic to your website. What about using this data in a more strategic way to increase conversions and really get value out of it?

By identifying the landing pages visitors arrive on, you can tailor your site’s content dynamically to match their interests and improve engagement.

This article is a how-to guide to help you personalize your website based on organic search traffic. Follow this step-by-step playbook to implement this strategy effectively.

> 💬 TLDR
>
> If you are a developer, you can use our template for [SaaS](http://croct.com/templates/use-case/saas/landing-page) or [E-commerce](http://croct.com/templates/use-case/e-commerce/landing-page) through our CLI instead of configuring this manually on the interface.

## How to create your personalized experience based on the landing page.

Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them.

Start by heading to [Experiences](https://app.croct.com/redirect/organizations/-organization-/workspaces/-workspace-/experiences), click **New**, and choose a name for your experience. Now, we'll show you how to:

- Segment users based on the session's landing page
- Select the slot you want to personalize
- And define which content you’ll display to users starting their journey through that page

### Audience

> ✨
>
> With Croct, you can use our [Contextual Query Language (CQL)](https://docs.croct.com/reference/cql/introduction) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users.

With Croct, you can use the URL of the first page the user sees when they arrive at the website. It is also possible to catch multiple landing pages in the same audience using [starts with](https://docs.croct.com/reference/cql/expressions/tests/string/starts-with), [ends with](https://docs.croct.com/reference/cql/expressions/tests/string/ends-with), or [matches](https://docs.croct.com/reference/cql/expressions/tests/string/matches).

Click on **New audience** and enter a CQL expression using the session's landing page, like this:

```cql noLineNumber
session's landingPage matches "something"
user has viewed a post with title like "something" in the last 30 days
```

![Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A side drawer shows a form for defining audience name, ID, and criteria.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_audience_creation_a787d5adc6/Playbook_audience_creation_a787d5adc6.png?updated_at=2024-07-26T11:53:51.453Z "How to create an audience")

### Slot and content

Slots are any personalizable elements of your application.

![Three wireframes highliting hero section, product card, and subscription plan cards slots you can personalize.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_organic_search_c4f8fee0d9/Playbook_organic_search_c4f8fee0d9.png?updated_at=2024-06-17T10:55:15.960Z "Hero section, product card, and subscription plan cards slots examples")

Some popular choices are the hero section, product card, and subscription plan cards. Still, you can also personalize any page section to include targeted information.

![Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A drop-down menu displays options of slots you can personalize.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_choose_slot_3637f9cdd1/Playbook_choose_slot_3637f9cdd1.png?updated_at=2024-06-06T17:31:37.850Z "How to select a slot")

Select the slot you want to personalize, and finally, click on **Content** to specify elements such as images, copies, and button colors you want your audience to view. Be creative!

![Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A side drawer shows a content form for images, copies, and colors of the personalized content](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_location_and_organic_search_en_us_d7475d3f34/Playbook_location_and_organic_search_en_us_d7475d3f34.png?updated_at=2024-06-06T17:31:37.962Z "How to select personalized content")

### Extra options

Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer.

![Screenshot of Croct's admin with buttons with options of scheduling, prioritizing, and choosing a time zone for a personalized experience.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_campaigns_options_31ee878239/Playbook_campaigns_options_31ee878239.png?updated_at=2024-04-30T13:18:27.495Z "You can schedule, prioritize, and choose a time zone for experiences")

Next, publish your experience or go to the preview to see the magic happen! ✨

## What's next?

Personalizing your website for organic search visitors helps you stand out and build stronger engagement. Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results.

Need more inspiration? Browse other [playbooks](https://blog.croct.com/playbooks), explore other personalization strategies, such as targeting [visitors coming from paid campaigns](https://docs.croct.com/immersion/playbooks/marketing-campaigns), and check some personalization ideas for [e-commerce](/post/ecommerce-personalization-ideas.md) or [SaaS](/post/saas-personalization.md).

Happy personalization!