--- title: "How to get more newsletter subscribers with personalization" slug: "newsletter-playbook" locale: "en-us" description: "Learn how to dynamically change your form copy and image to target specific audiences and get more newsletter subscribers." published_at: "2023-07-26" updated_at: "2026-01-02" image: "https://storage.googleapis.com/croct-assets-b931d070/blog/How_to_get_more_newsletter_subscribers_with_personalization_b1106f4a22/How_to_get_more_newsletter_subscribers_with_personalization_b1106f4a22.png" authors: ["Mariana Bonanomi","Yasmin Gonçalves"] category: "Playbooks" tags: ["How To"] canonical: "https://blog.croct.com/post/newsletter-playbook" --- # How to get more newsletter subscribers with personalization Newsletters have become essential tools for publishers seeking to engage and retain readers. Personalizing newsletter subscription forms based on users’ recent reads and browsing behaviors can demonstrate that you understand their preferences. By leveraging anonymous users’ data, you can create segments that correspond to their preferences and display targeted copy and images. This article is a how-to guide to help you apply personalized content to newsletter subscription forms based on their interests. Follow this step-by-step playbook to implement this strategy effectively. > 💬 TLDR > > If you are a developer, you can use our [template](http://croct.com/templates/interface/component/newsletter-form) through our CLI instead of configuring this manually on the interface. ## How to apply personalized content to a newsletter subscription form Creating an experience is as easy as defining which users you want to impact, what part of your website you want to change, and the personalized content you want to show them. Start by heading to [Experiences](https://app.croct.com/redirect/organizations/-organization-/workspaces/-workspace-/experiences), click **New**, and choose a name for your experience. Now, we'll show you how to: - Segment users based on specific interests - Select the slot you want to personalize - And define which content you’ll display to them ### Audience > ✨ > > With Croct, you can use our [Contextual Query Language (CQL)](https://docs.croct.com/reference/cql/introduction) to define audience criteria. It is an English-based language that combines the simplicity of natural language with an intuitive syntax that makes it easy for both technical and non-technical users. With Croct, you can segment users based on their interests and behavior. It is also possible to add two or more interests to the same audience using [or](https://docs.croct.com/reference/cql/expressions/operations/logical/or#or), [and](https://docs.croct.com/reference/cql/expressions/operations/logical/and), or [contains](https://docs.croct.com/reference/cql/expressions/tests/collection/contains). Click on **New audience** and enter a CQL expression that matches the target audience, like this: ```cql noLineNumber user has shown interest in "analytics" user has shown interest in ["analytics", "data science"] in the last 30 days ``` > 💬 > > To use this strategy, you must [track](https://docs.croct.com/reference/sdk/javascript/data-collection) the user's interest first. ### Slot and content Slots are any personalizable elements of your application. ![A newsletter form slot wireframe with copy that reads "Subscribe to our newsletter"](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_newsletter_81a8ca133f/Playbook_newsletter_81a8ca133f.png "Newsletter form slot example") Since the goal is to increase newsletter subscribers, we recommend using the newsletter subscription form slot when implementing this strategy. This is where you can showcase your personalized offer that aligns with the readers' interests and encourages them to subscribe. ![Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A search filter tab allows you to select the slot you want to personalize.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_newsletter_slot_selection_1_2e746f3a61/Playbook_newsletter_slot_selection_1_2e746f3a61.png "How to select a slot") After selecting the newsletter subscription form section, click on **Content** to specify elements such as images, copies, and button colors you want your audience to view. Be creative! ![Screenshot of Croct's admin. A breadcrumb defines steps for creating an experience. A side drawer shows a content form for images, copies, and colours of the personalized content](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_newsletter_content_en_us_5dc176e6e3/Playbook_newsletter_content_en_us_5dc176e6e3.png "How to select personalized content") ### Extra options Besides creating an audience, choosing the slot, and defining the content, you can also prioritize this experience over others, choose a different time zone, and schedule its start to whenever you prefer. ![Screenshot of Croct's admin with buttons with options of scheduling, prioritizing, and choosing a time zone for a personalized experience.](https://storage.googleapis.com/croct-assets-b931d070/blog/Playbook_campaigns_options_31ee878239/Playbook_campaigns_options_31ee878239.png?updated_at=2024-04-30T13:18:27.495Z "You can schedule, prioritize, and choose a time zone for experiences") Next, publish your experience or go to the preview to see the magic happen! ✨ ## What's next? Creating personalized communication on your website is a great strategy to capture the user’s attention, generate more engagement, and make navigation smoother and more intuitive. Use the user's interests to tailor content and explore other personalization strategies, such as targeting [organic search visitors](/post/organic-search-playbook.md). Start using these techniques with our platform to increase your conversion, reduce your CAC, and optimize your marketing results. Need more inspiration? Browse other [playbooks](https://blog.croct.com/playbooks) and check some personalization ideas for [e-commerce](/post/ecommerce-personalization-ideas.md) or [SaaS](/post/saas-personalization.md). Happy personalization!