Croct's debut as a high-performer in G2 Fall 2024 Grid® for Personalization Software

NewsBy Juliana Amorim

We have to say that this is a huge milestone for any early-stage startup, and our debut couldn't have happened in a better way.

We are thrilled to announce that Croct has achieved the high performer position in the G2 Fall 2024 Grid® for Personalization Software 🏅

This is a defining moment for us as an early-stage startup competing with long-established giants in the personalization and content management spaces. Despite the odds, Croct has quickly risen, standing out among leaders like Optimizely, Contentful, Sanity, and Strapi.

G2 Fall 2024 Grid® for Personalization Software
G2 Fall 2024 Grid® for Personalization Software

Competing with industry giants

Entering a competitive landscape dominated by large, well-funded companies is not easy. To date, these four companies have raised $250M, $350M, $50M, and $45M, respectively, while we've just raised a pre-seed round of $1.3M. Yet, we managed to get a space where we are better positioned than some of the biggest names in the industry.

In the web personalization category, we've outperformed industry leader Optimizely, demonstrating that even without extensive funding or a team of almost 1,500, we're totally capable of creating a robust product that stacks up to deliver personalization at scale with high performance.

G2 comparison between Croct and Optimizely
G2 comparison between Croct and Optimizely

At the same time, in the headless CMS category, it is clear that our product can compete with traditional CMS like Contentful, Sanity, and Strapi by not only delivering static content but also offering personalization and AB testing capabilities without the need for third-party integrations.

Croct's innovative approach to real-time personalization and content management positions us as a more scalable and affordable solution for businesses aiming to deliver dynamic and personalized user experiences.

Why Croct stands out

G2 comparison between Croct and other personalization softwares
G2 comparison between Croct and other personalization softwares

The G2 report highlights some exciting metrics that showcase why we're becoming a personalization game-changer. Take a look at some of our top ratings compared to the category averages:

  • 🗣 Likelihood to recommend: 95% vs. 91% average

    Customers are enthusiastic about Croct and are highly likely to recommend us to others.

  • 👉 Product going in the right direction: 100% vs. 92% average

    Our vision resonates with our users, and they believe in the future we're building.

  • 🤝 Ease of doing business with: 97% vs. 93% average

    Our customers find it easier to collaborate with us than the competition.

  • 🆘 Quality of support: 99% vs. 93% average

    This is one of our trademarks, and we pride ourselves on delivering exceptional customer support.

  • 🏅 Net Promoter Score (NPS): 84 vs. 73 average

    With a high NPS score, our customers are not just satisfied — they're advocates of our platform.

Why this matters

Our debut as a high performer is more than just an achievement. It signals a shift in the industry.

For too long, personalization and content management have been dominated by traditional companies with the internet's legacy. Our rise demonstrates that innovation, agility, and a user-focused approach can disrupt even the most established players.

We've reimagined what personalization should look like for modern businesses, focusing on real-time experimentation, audience segmentation, and seamless content management with no extra integrations. The G2 report proves we're on the right path and that early-stage startups can punch well above their weight.

Our debut as a high performer is more than just an achievement. It signals a shift in the industry.

Why we're here

Last but not least, we owe a huge thanks to our customers. We are grateful to each of you for trusting us with your business and joining us so early on this adventure. We couldn't have come this far without you 💚

As we look ahead, we invite you to join us on our journey. If you haven't yet experienced what Croct can do for your business, now is the perfect time to create your free account and see why we're making waves in this market.

For more details, you can check out the full G2 Fall 2024 Personalization Report here.

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