# Croct Blog

*Dive into the world of one-to-one personalization and learn the best CRO practices.*

- [Product update: estimate your audience size](/post/estimate-audience-size.md): Take the guesswork out of targeting! Our new audience estimator gives you instant, data-backed insights on your segment sizes, helping you build more impactful personalized experiences with ease.
- [How to personalize Sanity content based on visitor behavior](/post/personalization-sanity-visitor-behavior.md): Sanity models content variants well and leaves delivery to you. Compare building the six-layer stack yourself with attaching a dynamic layer per module, while keeping your schemas untouched.
- [How to personalize Storyblok content based on visitor behavior](/post/personalization-storyblok-visitor-behavior.md): Storyblok doesn't personalize content out of the box. Compare building a personalization engine in-house with installing the Optimize app: one command, and marketers take it from there.
- [Product update: new Microsoft Clarity integration](/post/microsoft-clarity-integration.md): Bridge the gap between AB testing and user behavior. Our new Microsoft Clarity integration lets you filter recordings and heatmaps by experiment variant, audience, and experience.
- [Product update: new VTEX integration for auto e-commerce tracking](/post/vtex-integration.md): Unlock faster personalization with our new VTEX integration. Automatically track e-commerce events, enrich user profiles, and build audiences without extra development work.

- [The best AB testing platforms for the Brazilian market](/post/ab-testing-brazil.md): Most "best AB testing tools" lists are written for buyers in the US or Europe. If you're running experiments from Brazil, the ranking changes. Sometimes dramatically.
- [The best personalization platforms for headless websites](/post/best-personalization-platforms-headless-websites.md): Compare top personalization platforms for headless websites (Optimizely, DynamicYield, and Croct) based on architecture, developer dependency, and marketing autonomy to find the best fit for your stack.
- [Product update: Google Tag Manager integration for auto-tracking](/post/google-tag-manager-integration.md): Turn your GTM data into action. Croct’s new native Google Tag Manager integration automatically captures behavioral events to power real-time personalization, AB tests, and audience creation. Zero code needed.
- [The best AB testing tools for headless websites](/post/best-ab-testing-headless-websites.md): Struggling with flicker and performance on your headless site? Discover the best AB testing tools for modern web frameworks, categorized by data architecture, use case, and headless integration needs.
- [Product update: website visitor profiles and timeline](/post/website-visitor-profiles-timeline.md): We are thrilled to introduce the new user profiles feature, which displays a list of visitors who browse your applications, along with each user's detailed profile, sessions, and events timeline.
- [Product update: optimize HubSpot forms](/post/hubspot-forms-optimization.md): Learn how to integrate HubSpot forms with Croct to track, personalize, and AB test your conversion flows without needing developer help.
- [Product update: new PHP SDKs](/post/php-ecosystem-sdks.md): Up until now, Croct's official SDKs have been heavily focused on the JavaScript ecosystem. 
Today, we are thrilled to announce that we are bringing our native, real-time optimization engine directly to the server-side with four new SDK releases: PHP, Laravel, Symfony, and Drupal.
- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [Product update: new Hydrogen SDK for Shopify e-commerce stores](/post/shopify-hydrogen-sdk.md): We are thrilled to announce the official release of the Shopify Hydrogen SDK. Designed for speed, flexibility, and privacy, our new SDK empowers developers to seamlessly integrate Croct’s powerful personalization and AB testing engine into their Hydrogen storefronts.
- [Product update: activate firmographics data for real-time ABM personalization](/post/integrations-firmographics-data-abm.md): We are thrilled to announce four new native integrations that allow you to seamlessly activate firmographic data from 6sense, Clearbit, Demandbase, and ZoomInfo to power real-time, server-side ABM personalization with Croct.
- [How to optimize forms for higher lead generation](/post/optimize-forms-lead-generation.md): Learn how to AB test conversion forms to scale lead generation. Discover the highest-impact variables to test and how reducing friction can significantly increase your qualified lead rate.
- [Storyblok native AB testing vs. Optimize app: choosing the right experimentation architecture](/post/storyblok-ab-testing-vs-optimize-app.md): Compare Storyblok's new native AB testing feature with the Optimize app. Explore the differences in integration, developer dependency, and capabilities to choose your ideal experimentation setup.
- [Product update: official support for Vue.js and Nuxt.js is here](/post/vue-nuxt-sdk.md): Announcing our official Vue.js and Nuxt.js SDKs. Easily integrate server-side and client-side personalization natively into your application with minimal configuration and zero flickering.
- [From idea to live before lunch: how CVC launched an AB test from scratch in 20 minutes ](/post/case-study-cvc-ab-test-20-min.md): Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
- [How CVC unlocked +42% engagement by changing a single carousel rule](/post/case-study-cvc-ab-test-carousel.md): By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward. 
- [Activating ZoomInfo firmographic data for real-time ABM website personalization](/post/zoominfo-abm-website-personalization.md): Learn how to use ZoomInfo firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Croct secures top support ratings and expands market presence in G2 Summer 2026 reports](/post/g2-summer-2026-grid-reports.md): In the G2 Summer 2026 reports, we earned 100% support ratings and Momentum Leader badges in Personalization, AB Testing, and CMS, while expanding into 7 new categories.
- [Activating Clearbit firmographic data for real-time ABM website personalization](/post/clearbit-abm-website-personalization.md): Learn how to use Clearbit firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Mercantil Bank: optimizing forms to increase lead generation](/post/case-study-mercantil-form-ab-test.md): Learn how Mercantil Bank used AB testing to reduce form friction, boosting conversions by 5.5% and lowering CAC by 23.6% without losing lead quality.
- [Activating Demandbase firmographic data for real-time ABM website personalization](/post/demandbase-abm-website-personalization.md): Learn how to use Demandbase firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating 6sense firmographic data for real-time ABM website personalization](/post/6sense-abm-website-personalization.md): Learn how to use 6sense firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Product update: new widgets for clicks and session duration](/post/analytics-click-session-duration.md): Recently, we introduced automatic click tracking. Capturing this granular data is just the beginning. To help you analyze content consumption and interface interaction instantly, we added new widgets to your dashboards.
- [The privacy-first personalization playbook: 1:1 experiences without third-party cookies](/post/privacy-first-personalization-playbook.md): Learn how to build a privacy-first personalization stack. Discover the playbook for delivering 1:1 experiences without third-party cookies using server-side architecture and zero-party data.
- [Server-side vs client-side AB testing: how to eliminate flickering and ensure great performance](/post/server-side-vs-client-side-ab-testing.md): Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
- [Feature flags vs. AB testing: when and how to use both for safer product rollouts](/post/feature-flags-vs-ab-testing.md): Learn the difference between feature flags and AB testing and map the lifecycle of a feature rollout to mitigate risk and accurately measure business impact.
- [Built-in advanced segmentation for experiments and AB testing](/post/built-in-advanced-segmentation-experiments-ab-testing.md): Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
- [Printi: how to validate features before a full rollout](/post/case-study-printi-ab-test.md): Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
- [Cobli: when a simple copy change makes all the difference](/post/case-study-cobli-ab-test.md): Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
- [Counting the uncountable: how we replaced 115 days of computation with a few seconds of math](/post/audience-estimator.md): How we estimate audience sizes across millions of users in seconds using sampling and Bayesian math.
- [Croct named Leader in G2 Spring 2026 reports](/post/g2-spring-2026-grid-reports.md): The G2 Spring 2026 reports are out, and Croct is now recognized as a Leader in the Headless CMS category. We also secured the Momentum Leader position across Personalization, AB Testing, and Component CMS.
- [How we built a static analyzer for a real-time query language](/post/static-analyzer.md): Inside the static analyzer that powers type inference, contradiction detection, and reactive evaluation in CQL.
- [Refactoring the Storyblok demo: personalization in one command](/post/refactoring-storyblok-demo.md): See how we replaced complex middleware with a single-line code adjustment to enable native Storyblok personalization.
- [Product update: native personalization and AB testing for Storyblok CMS](/post/storyblok-cms-integration.md): We launched a native Storyblok integration. Run server-side AB tests and personalization without coding or ever leaving the Storyblok interface.
- [Product update: autocapture for clicks and scrolls](/post/autocapture-clicks-scrolls.md): We introduced automatic tracking for clicks and scrolls. Capture interaction coordinates and reading depth without manual configuration.
- [Which headless CMS is best for AB testing?](/post/best-headless-cms-ab-testing.md): Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
- [Which headless CMS is best for personalization?](/post/best-headless-cms-personalization.md): Implementing personalization in a headless architecture is significantly harder than simple content delivery. But it shouldn't be.
- [Product update: enhanced analytics dashboards](/post/conversion-dashboards.md): Check our new dashboards with widgets for leads and sign-ups, a dedicated Conversions tab, and audience filtering to improve your analysis.
- [Product update: how to temporarily suspend services](/post/service-suspension.md): Control your workspace status instantly. Manage traffic peaks and quotas without deployments or code changes.
- [2025 year in review](/post/2025-year-in-review.md): A full recap of Croct’s 2025: major product launches, three Product Hunt releases, new integrations, deeper analytics, and steady G2 Momentum Leader recognition.
- [Croct shines again in G2 Winter 2026 as Momentum Leader](/post/g2-winter-2026-grid-reports.md): Croct is a G2 Winter 2026 Momentum Leader across personalization, headless CMS, component CMS, and AB testing, with #1 support ratings and major product updates driving continued growth.
- [Product update: meet event-based expressions](/post/event-expressions.md): CQL just got a memory. With event-based expressions, you can now segment users by past behavior and create audiences that react to real journeys.
- [Product update: introducing the AudienceMatched event](/post/audience-matched-event.md): New system event fired whenever a user matches an audience, enabling deeper analysis, cleaner segmentation, and upcoming analytics upgrades.
- [9 ideas to increase B2B lead generation conversion rates](/post/b2b-lead-generation-ideas.md): Learn practical ways to use real-time intent-based personalization to increase B2B lead generation without extra landing pages or third-party data.
- [Product update: introducing the LeadGenerated event](/post/lead-generated-event.md): A new standard event for lead submissions, combining profile details and an optional value for better segmentation and future dashboard insights.
- [Product update: autocapture for engagement and product events](/post/autocapture-engagement-product-events.md): We now automatically capture ProductViewed, PostViewed, and LinkOpened to simplify setup and improve personalization, segmentation, and analytics.
- [Product update: content management and collaboration](/post/content-management-collaboration.md): Improvements that streamline editing: rename list items, jump to components, see the last editor, and copy content into experiment variants.
- [Product update: check your slots status](/post/slot-status.md): This week, we shipped a new feature called slot status: a simple, always-visible indicator that shows live activity for each slot version, right where you work.
- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [Croct vs. analytics platforms: understanding the differences](/post/croct-vs-analytics-platforms.md): If you've ever compared the number of unique users in GA4, Amplitude, Mixpanel, or any analytics platform with the number of active users in Croct, you've probably noticed a difference between them. Read more to learn why it happens.
- [Product update: new e-commerce events for behavior segmentation](/post/new-ecommerce-events.md): New automatically processed e-commerce events provide deeper insights into customer behavior, enabling smarter segmentation and real-time personalization.
- [Croct earns Momentum Leader recognition in G2 Fall 2025 reports](/post/g2-fall-2025-grid-reports.md): Croct has been recognized in the Fall 2025 G2 reports with multiple badges across AB Testing, Headless CMS, and Component CMS, and named a Momentum Leader in Personalization Software.
- [Product update: new insights with dashboard widgets](/post/new-dashboard-widgets.md): Track conversions by device, monitor average ticket, revenue per user, and filter orders by currency for richer, more actionable insights.
- [How to run AB tests on VTEX e-commerce stores](/post/vtex-ab-testing.md): AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.
- [Product update: in-app billing](/post/in-app-billing.md): Now, you can manage your subscription and billing information inside your dashboard. No more sales calls to set up accounts or back-and-forth with emails.
- [Product update: faster workflows and easier data access](/post/faster-workflows.md): Export dashboards to CSV, get warnings for catch-all audiences, and duplicate experiences, experiments, or list items for quicker setup.
- [Announcing Croct's one-click integration with Vercel](/post/vercel-integration.md): We’re thrilled to launch our brand-new one-click integration with Vercel, designed to make AB testing and personalization smoother, faster, and more accessible for all Next.js teams.
- [CMS-powered Mantine components and templates](/post/mantine-components-templates.md): With over 120 flexible components, a robust hooks library, and a deeply customizable theming system, Mantine is rapidly becoming a favorite for teams seeking speed and design consistency.
- [G2 Summer 2025 reports: #1 headless CMS for personalization and #2 component CMS](/post/g2-summer-2025-grid-reports.md): We’re thrilled to announce that Croct has once again achieved outstanding recognition in the G2 Summer 2025 Grid® Reports, continuing our momentum as a high performer in personalization, content management, and experimentation platforms.
- [Integrating dynamic content, AB testing, and personalization into Strapi CMS](/post/strapi-cms-integration-templates.md): A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.
- [Unlock dynamic content, AB testing, and personalization in Sanity CMS](/post/sanity-cms-integration-templates.md): We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.
- [CMS-powered UI components and templates for personalization and experimentation](/post/cms-powered-ui-components-and-templates.md): A game-changing addition to the Croct ecosystem: CMS-powered UI library of components and templates designed for personalization, AB testing, and fast iteration at scale.
- [Product update: new location variables for richer segmentation](/post/location-variables.md): We've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.
- [CMS-powered Material UI components and templates](/post/material-ui-components-templates.md): Learn more about Material UI’s free templates with built-in integration with AB testing and personalization.
- [The best international-ready React phone number input libraries of 2026](/post/best-react-phone-number-input-libraries.md): Collecting phone numbers is a critical part of user onboarding, registration, and lead generation. But building a seamless, international-ready phone input from scratch is time-consuming and error-prone.
- [CMS-powered Magic UI components](/post/magic-ui-components.md): Use Magic UI components with Croct templates to skip boilerplate and ship faster. You get CMS-powered, animated React components with built-in personalization and AB testing—no integration work needed.
- [Product update: introducing Croct CLI](/post/croct-cli.md): We're thrilled to announce the launch of the Croct CLI, a powerful tool designed to make the developer experience faster, easier, and error-free.
- [The benefits of a component-based CMS vs. a traditional document-based CMS](/post/component-based-cms.md): The rise of component-based CMS solutions is transforming how businesses structure and optimize their digital experiences.
- [Exploring the different types of CMS](/post/types-of-cms.md): From enterprise solutions to marketing-focused website builders, understanding the key differences between CMS types can help you choose the right one for your business.
- [The best React modal dialog libraries of 2026](/post/best-react-modal-dialog-libraries.md): Modals (or dialogs) are essential UI components for displaying important information or prompting users for input without navigating away from the current page. In React applications, several libraries simplify the creation and management of modals.
- [Croct breaks into the top 3 component CMS in G2 Spring 2025 reports](/post/g2-spring-2025-grid-reports.md): After being recognized in the Fall 2024 and Winter 2025 reports, we’re excited to announce that Croct has once again been named a high performer in the latest G2 Spring 2025 Grid Reports—this time across four categories!
- [The best React video player libraries of 2026](/post/best-react-video-libraries.md): React video player libraries offer customizable and feature-rich solutions for embedding videos into React applications, simplifying video playback, supporting various formats, and providing functionalities like adaptive streaming and cross-browser compatibility.
- [The best React form libraries of 2026](/post/best-react-form-libraries.md): In the React ecosystem, numerous libraries simplify building and managing forms. Choosing the right form library can significantly impact your development speed, code maintainability, and overall user experience.
- [The best React countdown timer libraries of 2026](/post/best-react-countdown-timer-libraries.md): Whether used to launch a product, display limited-time offers, or create engaging event timers, countdown libraries provide pre-built, customizable components to streamline the development process.
- [The best React before/after image comparison slider libraries of 2026](/post/best-react-before-after-image-comparison-slider-libraries.md): Before/after sliders are interactive UI components that allow users to compare two different states of an image or any other content side by side. They are particularly useful for showcasing the impact of edits, transformations, or changes over time.
- [The best React carousel libraries for banner sliders of 2026](/post/best-react-carousel-slider-libraries.md): The React ecosystem has several excellent libraries that simplify the implementation of these components, but choosing the right library depends on your specific requirements, such as customization needs, performance considerations, and bundle size.
- [The best React UI component libraries of 2026](/post/best-react-ui-component-libraries.md): React UI component libraries have become essential tools for developers, offering pre-built, customizable components that streamline the development process and ensure design consistency. Here is a curated list of the most popular React UI component libraries.
- [Croct is now available on Google Cloud Marketplace](/post/google-cloud-marketplace.md): That means businesses interested in using Croct can now tap into our powerful CMS platform with just a few clicks while making the most of their existing Google Cloud spending!
- [A guide to AB testing tools: from no-code to developer-centric solutions](/post/ab-testing-tools.md): AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.
- [Feature flags pros, cons, and alternatives](/post/feature-flags.md): Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.
- [How a component CMS scales product UI experimentation](/post/component-cms-product-ui-experimentation.md): A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
- [Why product UI experimentation is so hard](/post/product-ui-experimentation.md): Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
- [Product update: enhanced AB testing insights](/post/ab-testing-insights.md): Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.
- [2024 year in review](/post/2024-year-in-review.md): As 2024 comes to a close, we reflect on an incredible year filled with achievements, innovations, and a strengthened commitment to making personalization seamless, fast, and accessible for our users.
- [Croct is rated #1 at G2 Winter 2025 Grid® report](/post/g2-winter-2025-grid-reports.md): We're thrilled to announce that Croct has been recognized as a high performer in multiple categories in G2's Winter 2025 Grid® reports: headless CMS, personalization, and AB testing!
- [Product update: introducing bot filtering for server-side personalization](/post/bot-filtering-server-side.md): While bots play legitimate roles in SEO and content indexing, their activity can unintentionally interfere with analytics and experimentation and mess up all growth metrics.
- [The best customer data platforms (CDP) of 2026](/post/best-customer-data-platform-cdp.md): When selecting a CDP, prioritizing features that support your business goals is essential. Key capabilities to consider include data collection and integration, identity resolution, audience segmentation, real-time processing, data governance and compliance, and platform integrations.
- [10 main use cases of a customer data platform (CDP)](/post/use-cases-cdp-customer-data-platform.md): CDPs can also support a wide range of advanced marketing strategies, including cross-channel personalization, journey orchestration, workflow automation, and deep analytics.
- [What is a Customer Data Platform (CDP)?](/post/customer-data-platform-cdp.md): A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.
- [How to use Craft CMS for AB testing and website personalization](/post/craft-cms-ab-testing-personalization.md): Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.
- [How to run AB tests in React applications](/post/ab-testing-react-applications.md): As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
- [The best headless CMS for Next.js applications](/post/best-headless-cms-next-js.md): Looking for the right headless CMS for your Next.js application? This post compares top self-hosted and cloud-based options, highlighting their pricing, pros, cons, and key features to help you make the best choice.
- [What is a component content management system (CCMS)?](/post/component-content-management-system-ccms.md): A Component Content Management System (CCMS) manages content in modular pieces, allowing easy reuse, multichannel distribution, and collaboration. It is perfect for personalized and dynamic content.
- [How to use Prismic CMS for AB testing and website personalization](/post/prismic-cms-ab-testing-personalization.md): Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.
- [You need more than a composable CMS if you're not an enterprise](/post/composable-cms.md): Composable CMS offers flexibility by integrating specialized tools via APIs. However, for startups and medium businesses, an all-in-one platform is often simpler, more cost-effective, and faster to implement.
- [What is a headless CMS for personalized content?](/post/headless-cms-personalization.md): Traditional headless CMS often requires complex and costly workarounds for personalization. Discover a seamless way to add personalized content without replacing your entire CMS.