# Growth

- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [How to optimize forms for higher lead generation](/post/optimize-forms-lead-generation.md): Learn how to AB test conversion forms to scale lead generation. Discover the highest-impact variables to test and how reducing friction can significantly increase your qualified lead rate.
- [9 ideas to increase B2B lead generation conversion rates](/post/b2b-lead-generation-ideas.md): Learn practical ways to use real-time intent-based personalization to increase B2B lead generation without extra landing pages or third-party data.
- [How to use personalization to boost SaaS customer retention](/post/personalization-saas-customer-retention.md): Learn why customer retention is vital for SaaS, key metrics to track, common challenges, and proven strategies like personalization, onboarding excellence, and proactive support to keep users engaged.
- [SaaS conversion growth model free template](/post/saas-growth-model-free-template.md): Download our free template and discover how fast you should scale.
- [Skills Marketing Operations Managers must master](/post/marketing-operations.md): Marketing Operations Manager has been emerging as a new "it" role. To stand out in the market, understand the nuances of this position.
- [Sales pitch: connecting market insights to your solution](/post/how-to-craft-a-winning-sales-pitch.md): Prospects don't always know they need your product. However, developing a good sales pitch can help you solve most of your problems.

- [Crack the code: how to score and qualify anonymous users](/post/lead-scoring-anonymous.md): Lead scoring helps businesses make data-driven decisions. But how can you succeed when facing an anonymous profile? Find out more here.
- [The end of third-party cookies and how it affects marketers](/post/third-party-cookies-end.md): The end of third-party cookies concerns marketers who personalize ads and websites. This post will help you adapt to these changes safely.
- [Why ABM and web personalization walk side by side](/post/personalization-abm-campaigns.md): Converting high-value accounts can be tough when your website shows everyone the same content. Read this blog post to learn how to use personalization to make the most of ABM campaigns.
- [The search for conversions through sales funnel optimization](/post/search-for-conversions-sales-funnel.md): Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.
- [Drive conversions: 7 tips for landing page optimization](/post/landing-pages-best-practices-drive-conversions.md): Drive conversions on your landing page with this guide that helps you go beyond good copy and design.
- [How to boost your ads performance and overcome marketing channel saturation ](/post/how-to-boost-your-ads-performance.md): Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.
- [How CRO mature is your company](/post/cro-maturity.md): Among the companies we help grow, there are many different levels regarding CRO maturity. Read this article to find out how CRO mature your company is and what your next steps might be.
- [How not to sabotage your CRO strategies](/post/cro-strategies.md): The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!
- [Product positioning: why you should AB test it](/post/positioning.md): Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.
- [How AB tests help Growth Product Managers](/post/ab-tests-growth-product-managers.md): With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.
- [Why SEO and personalization walk side by side](/post/seo-personalization.md): How does personalization affect SEO? In this post, you will learn all about Google updates for user experience.