# Data & Analytics

- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [Croct vs. analytics platforms: understanding the differences](/post/croct-vs-analytics-platforms.md): If you've ever compared the number of unique users in GA4, Amplitude, Mixpanel, or any analytics platform with the number of active users in Croct, you've probably noticed a difference between them. Read more to learn why it happens.
- [The best customer data platforms (CDP) of 2026](/post/best-customer-data-platform-cdp.md): When selecting a CDP, prioritizing features that support your business goals is essential. Key capabilities to consider include data collection and integration, identity resolution, audience segmentation, real-time processing, data governance and compliance, and platform integrations.
- [10 main use cases of a customer data platform (CDP)](/post/use-cases-cdp-customer-data-platform.md): CDPs can also support a wide range of advanced marketing strategies, including cross-channel personalization, journey orchestration, workflow automation, and deep analytics.
- [What is a Customer Data Platform (CDP)?](/post/customer-data-platform-cdp.md): A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.
- [ARPU vs. average ticket: definition and comparison](/post/arpu-vs-average-ticket.md): Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.
- [Web analytics: how to get insights from your data in 2024](/post/analytics-points-of-attention.md): Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.
- [How to craft a good tracking plan to optimize the user journey](/post/tracking-plan.md): While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.
- [The challenges of interpreting sessions in real-time](/post/sessionization.md): Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.
- [Identity resolution: recognizing users on multiple devices](/post/identity-resolution.md): Identity resolution helps you recognize customers across multiple devices. Discover advanced techniques to use it to tailor your messaging.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.
- [How to use RFM analysis to measure customer loyalty?](/post/rfm-analysis.md): If using RFM analysis to segment your public is still not a part of your growth strategy, you are probably missing out on great opportunities. The RFM model helps you increase customer retention and lifetime value, and adopting it is easier than you can imagine.